Customer Insights Analyst

Forward Role Recruitment; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm in Manchester is seeking a Customer Insight Analyst to drive strategic decisions through data. This role offers the chance to analyze customer behavior, identify trends, and enhance engagement strategies. As part of a dynamic team, you'll leverage your analytical skills to influence marketing and product initiatives, making a real impact on customer retention and business performance. If you are passionate about data and insights, this opportunity is perfect for you.

Qualifications

• Experience in customer insight or marketing analytics roles.
• Proficient in SQL and data visualization tools like Power BI.

Responsibilities

• Analyze customer behavior data to provide actionable insights.
• Collaborate with teams to promote data-driven decision-making.

Skills

Customer Insight Analysis

Churn Analysis

SQL

Data Visualization (Power BI)

Statistical Modeling

Communication Skills

Tools

CRM Systems

Data Analysis Tools

Job description

Forward Role Recruitment provided pay range

This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Forward Role Recruitment

Senior Recruitment Manager - Data, Analytics, Insights & CRO

Customer Insight Analyst

Forward Role is excited to be working with a customer-focused business in South Manchester, seeking a commercially minded Customer Insight Analyst with a strong focus on customer behaviour and churn analysis. Join a growing, insight-driven digital business. This is a unique opportunity to use data to shape and influence strategic decisions across a diverse product portfolio.

As the Customer Insight Analyst, your main focus will be analyzing customer behaviours, understanding what drives engagement and churn, and translating data into practical insights for stakeholders across marketing, product, and leadership teams. Your work will directly impact initiatives to enhance customer engagement, retention, and overall business performance.

Role & Responsibilities:

1. Analyze performance and customer behaviour data to uncover actionable insights.
2. Identify churn patterns and recommend strategies for retention improvement.
3. Integrate data from various sources such as CRM and digital platforms for a comprehensive view.
4. Create reports, dashboards, and visualizations to communicate trends and opportunities clearly.
5. Collaborate with cross-functional teams to promote data-driven decision-making.
6. Design and conduct A/B testing, and use statistical and predictive models to forecast trends and identify growth opportunities.

Skills & Experience

1. Experience as a Customer Insight or Marketing Analytics Specialist with a passion for insights.
2. Experience with subscription-based models is desirable but not essential.
3. Ability to interpret complex data, identify trends, and communicate actionable recommendations.
4. Proficiency in SQL and working with large datasets from multiple sources.
5. Experience with data visualization tools such as Power BI.
6. Knowledge of churn analysis, customer lifecycle metrics, and retention strategies.
7. Strong communication skills to explain data insights to both technical and non-technical audiences.
8. A proactive attitude and curiosity about user behaviour and business impact.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Analyst

Industries

• Marketing Services and Advertising Services

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