Customer Insights Analyst

JR United Kingdom; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a passionate Customer Insight Specialist to drive data-led decisions. In this role, you will analyze customer behavior and performance data to uncover actionable insights, identify churn patterns, and provide recommendations to improve retention. You will collaborate with cross-functional teams to build reports and dashboards that clearly communicate trends and opportunities. If you have a proactive mindset and a genuine curiosity about user behavior, this position offers a fantastic opportunity to make a significant impact.

Qualifications

• Experience in customer insight or marketing analytics with a focus on actionable insights.
• Ability to analyze complex data to identify trends and opportunities.

Responsibilities

• Analyze performance and customer behavior data to uncover actionable insights.
• Build reports and dashboards to communicate trends and opportunities.

Skills

Customer Insight

Marketing Analytics

SQL

Data Visualisation (Power BI)

Churn Analysis

Communication Skills

Tools

Power BI

Job description

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Role & Responsibilities

1. Analyse performance and customer behaviour data to uncover actionable insights.
2. Identify churn patterns and provide data-backed recommendations for improving retention.
3. Bring data together from various sources to provide a holistic view covering CRM, Digital Platforms, etc.
4. Build reports, dashboards, and visualisations that clearly communicate trends and opportunities.
5. Partner with cross-functional teams to drive data-led decisions across marketing, product, and customer success.
6. Design and execute A/B tests to evaluate new initiatives and use statistical analysis and predictive models to forecast trends and identify growth opportunities.

Skills & Experience

• Experienced Customer Insight or Marketing Analytics Specialist with a passion for insights.
• Experience working with subscription-based models is desirable, but not essential.
• Ability to interpret complex data, identify trends/opportunities and communicate practical and actionable recommendations.
• SQL skills and comfort working with large datasets from varied sources.
• Data visualisation experience - Power BI or other tools.
• Familiarity with churn analysis, customer lifecycle metrics, and retention strategy.
• Strong communication skills – you can explain data insights to both technical and non-technical audiences.
• A proactive mindset and genuine curiosity about user behaviour and business impact.