Customer Insights & Activation Analyst

Michael Kors; Greater London; On-site; GBP 36,000 - 60,000; Full time

Job summary

Michael Kors is seeking a Customer Insights and Activation Analyst in London to bridge data and marketing. You will extract, shape and validate customer data using SQL and Amperity, turning insights into targeted audience activation across channels.

You’ll collaborate with Brand, Digital Marketing, Retention, Stores and other teams to translate objectives into data-driven solutions while upholding data governance and privacy standards.

Qualifications

• Analyse customer behaviour, engagement and purchase patterns to identify actionable insights.
• Use SQL and Amperity to extract, shape and validate customer data.
• Define audiences based on data-driven logic to drive revenue or engagement.
• Ensure data accuracy, governance and GDPR compliance.

Responsibilities

• Translate marketing briefs into clear, actionable audience definitions.
• Build, manage and execute customer segments within Amperity for use across email, paid media, and clienteling.
• Use SQL to define, validate and QA audience selections before activation.
• Ensure all customer selections are accurate, compliant, and aligned with marketing requirements.

Skills

SQL

Audience segmentation

Data analysis

Stakeholder collaboration

GDPR compliance

Attention to detail

Tools

Amperity (CDP)

Snowflake

PowerPoint

Excel

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! — Job Title: Customer Insights and Activation Analyst Location: London Division: MK Reporting to: Senior Manager, Customer Analytics I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs. - MICHAEL KORS -

What You'll do:

This role combines customer analysis, hands-on SQL data work, and driving customer audience strategy. You will play a key role in bridging data and marketing working closely with a wide range of stakeholders across Brand, Digital Marketing, Customer retention, and Clienteling to turn customer data into actionable marketing activity. Using SQL and Amperity (CDP) you will extract, shape and validate customer data, turning insights into targeted campaign audiences, and continuously refining those audiences based on performance and behaviour. You will transform complex data into clear insights which will help teams understand what’s happening and why. This role requires someone who is confident working directly with data and equally comfortable partnering with different teams, and who treats data accuracy and logic as non-negotiable.

Customer Analytics & Insights

• Analyse customer behaviour, engagement and purchase patterns to identify actionable insights
• Work with wider analytics team on deeper analysis (e.g. segmentation, propensity modelling inputs)
• Work with business teams to define audiences based on data-driven logic (e.g. lifecycle, value, propensity signals) that drive revenue or engagement
• Evaluate campaign performance and provide clear recommendations to improve targeting and ROI
• Support A/B testing design and measurement

Data Activation (CDP super user)

• Translate marketing briefs into clear, actionable audience definitions
• Build, manage and execute customer segments within the CDP (Amperity) for use across email, paid media, and clienteling
• Use SQL to define, validate and QA audience selections before activation
• Ensure all customer selections are accurate, compliant, and aligned with marketing requirements (preferences, opt-outs, GDPR)
• Own segment naming conventions, taxonomy, and governance
• Support business teams with testing suggestions and best practice
• Work with legal and IT security departments on setting up connectors between CDP and external partners when needed

Data & Technical Execution

• Understanding data landscapes and implication on data availability and accuracy
• Write and maintain clean, efficient SQL queries to extract and manipulate customer data from Snowflake and CDP
• Perform data validation and QA checks to ensure accuracy of all outputs used in marketing
• Troubleshoot data discrepancies across CDP, source systems and reporting outputs
• Drive best practices in data handling, documentation, and query structuring

Stakeholder Collaboration

Partner with Brand, Digital, Retention, Stores and other marketing teams to understand objectives and translate them into data-driven solutions. Communicate insights in a clear, actionable way (non-technical audience friendly). Act as a key link between data, analytics, and marketing execution.

What We’re Looking For

A data-driven thinker who is equally comfortable analysing data and activating it. Someone who can own end-to-end delivery: from gathering requirements → insight → presenting results → creating audience → evaluation of results. Strong attention to detail and a structured approach to working with data. A proactive individual who can work independently and manage multiple priorities. A clear communicator who can simplify complex data for business stakeholders. Strong stakeholder management skills, with the ability to partner effectively across teams.

You’ll Need to Have:

• Solid experience working with customer data and CDP
• Strong hands-on experience using SQL to query, manipulate and validate large datasets (this is essential)
• Advanced power point skills
• Advanced Excel skills
• Hands-on experience creating customer segments / audiences for campaigns
• Excellent attention to detail, with a strong focus on data accuracy and governance
• Strong analytical skills with the ability to turn data into actionable insights
• Understanding of GDPR compliance
• Ability to translate data concepts across and between business-focused and technology-based colleagues
• Strong project execution and organization skills - able to define timelines, establish priorities and ensure projects stay on-track
• Ability to lead and influence across diverse set of teams

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

M/D/F/V — The Company is an equal employment opportunity employer.

The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate. Compensation Range: 50,000.00 - 60,000.00 GBP

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all is a designer who has created an enduring and iconic luxury lifestyle brand with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry. The fashion designer also focuses on giving back. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. In 2013, in a move to broaden his philanthropic efforts, Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products and other targeted initiatives help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over 35 million meals (and counting) to hungry children. For more information on how Capri Holdings Group uses your personal data, please see our Applicant Privacy Notice.