Customer Insight Copywriter Manager

Lloyds Bank plc; City of Edinburgh; Hybrid; GBP 59,000 - 74,000; Full time

Job summary

A leading banking group is seeking a Customer Insight Copywriter Manager to transform complex customer and market data into engaging narratives. This hybrid role involves collaborating with stakeholders to ensure clarity and impact across all insight communications within the organization. You will drive storytelling efforts that influence decisions and engage audiences effectively.

Benefits

Extensive benefits package

Flexible working options including hybrid work

Qualifications

• Proven experience in copywriting, content strategy, or storytelling in a data-driven environment.
• Exceptional writing, editing, and conceptual thinking skills.
• A portfolio demonstrating ability to inform, persuade, and inspire through written content.

Responsibilities

• Translate complex data into clear, compelling copy for various audiences.
• Create stories that communicate customer understanding and drive strategic decisions.
• Collaborate with analysts and business leaders to shape narratives.

Skills

Copywriting

Content Strategy

Storytelling

Insight Literacy

Editing

Microsoft 365

Job description

Customer Insight Copywriter Manager page is loaded

Customer Insight Copywriter Manager

Apply locations Edinburgh Halifax Trinity Road Bristol Harbourside Leeds Wellington Place Chester Cawley House time type Full time posted on Posted Yesterday time left to apply End Date: July 10, 2025 (11 days left to apply) job requisition id 136896

End Date

Wednesday 09 July 2025

Salary Range

£59,850 - £66,500

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

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Job Description

JOB TITLE: Customer Insight Copywriter Manager.

SALARY:£59,850pa to £73,150pa plus an extensive benefits package.

LOCATION:Bristol. Edinburgh, Leeds, Halifax or Chester.

HOURS:35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

At Lloyds Banking Group we believe that data is more than numbers — it’s the voice of our customers, the pulse of our business, and the foundation of our future. We’re looking for an experienced Insight Copywriter to join our team. This is a unique opportunity to shape how we communicate insight across the organisation — turning sophisticated data into compelling stories that drive action, influence decisions, and inspire change.

About the role

As our Insight Copywriter, you’ll be the bridge between data and storytelling. You’ll work closely with analysts, researchers, and senior partners to craft clear, engaging, and emotionally intelligent narratives from customer insights, behavioural trends, and market intelligence. Your words will help bring clarity to complexity and ensure our insights are not only understood — but remembered and acted upon.

This role is ideal for someone who thrives in a fast-paced, insight-rich environment and is passionate about the power of language to influence and inform.

Key responsibilities:

• Translate complex data and research into clear, compelling copy for a range of audiences and formats.

• Create stories that bring insight to life customer understanding and impact across written reports, presentations, and strategic documents.

• Collaborate with insight analysts, researchers, marketers, and business leaders to shape the narrative around customer behaviour and business performance.

• Ensure consistency of tone, clarity, and impact across all insight communications.

• Advocate for storytelling best practices and help embed a narrative-led approach across the wider insight function.

About you

• Copywriting expertise: Proven experience in copywriting, content strategy, or storytelling — ideally within financial services, consultancy, or a data-driven environment.

• Microsoft tools: Proficiency inMicrosoft 365 (M365)tools — especially Word, PowerPoint, and Teams — to create, collaborate, and present insight-driven content effectively.

• Insight literacy: Strong understanding of customer insight, behavioural data, and research communication.

• Writing craft: Exceptional writing, editing, and conceptual thinking skills. Ability to simplify complex ideas without losing nuance or meaning.

• Proven experience: A portfolio that demonstrates your ability to inform, persuade, and inspire through written content.

• Cross group engagement: Confidence working with senior partners and cross-functional teams.

About working for us…

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, build a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We're disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch.

We would love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

About Us

With 320 years under our belt, we're used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers.

Here, you'll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.

For more Flexible Working Options please use the free text search, e.g. job sharing, variable hours, to identify relevant matches.