Customer Engagement Manager

Starling; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A UK bank is seeking a Customer Engagement professional to enhance communication strategies across various channels. The successful candidate will lead large-scale campaigns and develop automated customer journeys, requiring a strong background in customer engagement and marketing automation. Experience in the financial services sector is a plus. The role offers competitive benefits, including flexible holidays and health support.

Benefits

25 days holiday

Birthday day off

Pension scheme

Life insurance

Private medical insurance

Paid volunteering time

Cycle to Work initiative

Perkbox membership

Qualifications

• 3-4 years of experience in customer engagement and marketing automation.
• Strong technical knowledge of analysis and segmentation.
• Experience using data visualization and reporting tools.
• In-depth understanding of customer engagement platforms.
• Collaboration skills with various teams.

Responsibilities

• Develop and deliver compelling communications across channels.
• Lead communications supporting large-scale product initiatives.
• Spearhead development of automated customer journeys.
• Analyze customer behavioral data for integration improvements.

Skills

Customer engagement

Marketing automation

Data analysis

Collaboration

Tools

Customer engagement platforms

Data visualization tools

Job description

Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 4,000 people across our London, Southampton, Cardiff and Manchester offices.

Reporting to the Customer Engagement Lead in the Customer Engagement Team you will play a key role in helping create communication experiences that foster customer loyalty and increase product awareness and adoption.

What you'll be doing

You will be responsible for developing and delivering compelling communications across a channel mix that includes email, mobile notifications and in-app messaging. Working autonomously you'll be hands on briefing, designing, building, executing and analysing campaigns.

You'll take the lead on communications supporting large-scale campaigns driven by product and marketing initiatives. You will also be instrumental in spearheading the development of our automated customer journeys. Whether it's early life, retention or re-engagement, your expertise will be required to meticulously analyse customer behavioral data, identifying opportunities to integrate communication flows that yield measurable outcomes and significant business value. We welcome a test-and-learn curious mindset, you should always be on the lookout for how we can improve our communications through tech and industry innovation, or through new ways to effectively communicate with our customers.

We are a regulated bank and with that comes great responsibility. You must have a strong eye for detail and an understanding of processes that need to be followed. That being said, we don't want to feel like ‘any other bank', we want everything we put in front of customers to feel relevant, timely and help them be good with money.

We're looking for someone who is comfortable working at pace and in an agile environment, and able to adapt to business priorities and the rate of product development.

Requirements

• Minimum of 3-4 years of experience in customer engagement and marketing automation, with a proven track record of success in developing and implementing related strategies
• Strong technical knowledge of analysis and segmentation
• Experience of using data visualisation and reporting tools to drive insights
• In depth understanding of customer engagement platforms and technology
• Strong collaboration skills with data, engineering, product, and compliance teams
• An eye for detail
• Previous experience within financial services or a regulated environment would be beneficial

Benefits

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day's holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can't accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren't sure if you're 100% there yet, get in touch anyway.

We're on a mission to radically reshape banking - and that starts with our brilliant team. Whatever came before, we're proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

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