Customer Development Executive

Avidity; Middlesbrough; On-site; GBP 29,000 - 35,000; Full time

Job summary

Join an established industry player as a Customer Development Executive in Middlesbrough! This exciting role offers a chance to enhance your sales career by driving market share for leading soft drink brands. You will thrive in a dynamic environment, building strong relationships with retailers and executing tailored business plans. With a focus on achieving key sales metrics, you will be supported by continuous training and development opportunities. Enjoy a competitive salary, generous bonuses, and a range of family-friendly perks that make this position truly rewarding.

Benefits

Company van and fuel card

Life assurance

Discounted private healthcare

Company pension scheme

23 days paid holidays

Annual leave purchase scheme

Family-friendly policies

Employee Assistance Programme

Continuous coaching and training

Quarterly bonus opportunities

Qualifications

• Previous experience in Convenience, Business Development, or FMCG is preferable.
• Field-based role requires a manual driving license.

Responsibilities

• Drive sales of soft drinks portfolio by maximizing brand availability.
• Establish and retain new business opportunities with retailers.

Skills

Negotiation Skills

Communication Skills

Presentation Skills

Interpersonal Skills

Organizational Skills

Planning Skills

IT Skills

Social Media Skills

Job description

Overview

Customer Development Executive – Britvic

Location – Middlesbrough & Surrounding areas

Permanent, Full time – 40 hours per week

Salary: £29,750 basic + 20% Bonus

Join Our Team

Ready to supercharge your sales career? Passionate about the biggest and best soft drinks brands? At Britvic, we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading FMCG players, we pride ourselves on high standards, courage, and innovative thinking.

We offer a range of beloved family favorites and global premium brands such as Robinsons, Tango, J20, R Whites, London Essence, Carlsberg, 1664, and Poretti Beer. Our mission is to help people enjoy life’s everyday moments.

Role Overview

As Customer Development Executive, you will help grow Britvic’s market share in the soft drinks category within your territory. Working as part of a successful team, you will drive sales of our portfolio—including Pepsi Max, 7Up, Lipton, Tango, Robinson’s, Rockstar, Carlsberg, 1664, Poretti Beer, and Jimmy's—by maximizing brand availability and visibility in Symbol and Independent stores.

Minimum Requirements

• Previous experience in Convenience, Business Development, or FMCG is preferable.
• Field-based role requires a manual driving license.

What You’ll Do

Working with a Regional Sales Manager, your responsibilities include making face-to-face contact with existing retailers, establishing and retaining new business opportunities, and executing a business plan to maximize sales.

If you bring passion and skill, we will support you to:

• Build strong relationships with customers by understanding their needs and executing tailored solutions.
• Create and implement a business development plan to grow sales and market share.
• Achieve key sales metrics and support your team in execution excellence.
• Adopt a category-based selling approach to develop outlets for mutual benefit.
• Use data and evidence to drive best practices across your region and team.
• Demonstrate a growth mindset and adaptability in overcoming challenges.

About You

• You are passionate, driven, fun, and target-oriented, capable of bringing brands to life.
• You thrive on being the key contact for customers, driving new business, and maintaining sustainable relationships.
• You are eager to succeed in convenience retail, advocating our brands and focusing on consumers.
• Previous experience in Direct Sales, Convenience, or FMCG is advantageous.
• You possess strong negotiation, communication, presentation, and interpersonal skills.
• Good organizational, planning, IT, and social media skills.
• You are self-motivated, resilient, and energetic, with the ability to act swiftly.
• You are a team player and eligible to work in the UK, living within a 60-minute commute.

What We Offer

• 23 days paid holidays plus public holidays and an annual leave purchase scheme.
• Company van and fuel card.
• Life assurance and discounted private healthcare.
• Company pension scheme.
• Family-friendly policies, including enhanced maternity and paternity pay.
• Access to Employee Assistance Programme for well-being support.
• Opportunities to volunteer in various initiatives.
• Continuous coaching, training, and career development.
• Earn a 20% quarterly bonus by smashing your targets!

Please note: This role requires a full UK manual driving license (no more than 6 points or previous bans). All offers are subject to a successful DVLA license check.