Customer and Trade Planning Manager

Heron Foods; Wakefield; On-site; GBP 30,000 - 50,000; Full time

Job summary

Heron Foods is seeking a dynamic Customer and Trade Planning Manager to lead the planning and execution of trade marketing strategies across 340+ stores. This pivotal role requires a commercially focused marketing professional with experience in retail or FMCG to drive customer engagement and campaign effectiveness.

Benefits

30 days annual leave, with option to purchase more

Company pension scheme

24/7 employee assistance programme

Access to online GP for employee and family

Employee discounts across Heron Foods and B&M

Lifestyle perks through BenefitHub

Qualifications

• Proven experience in trade marketing or commercial planning.
• Strong leadership and organizational skills.
• Confident communicator able to influence at all levels.

Responsibilities

• Full ownership of the 12-month trade marketing plan.
• Coordinate and execute promotional and in-store marketing campaigns.
• Monitor campaign effectiveness and provide insight-driven recommendations.

Skills

Leadership

Organizational Skills

Communication

Strategic Planning

Tools

Excel

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Join Our Marketing Team: New Opportunity - Customer and Trade Planning Manager

Location: Heron Foods Store Support Centre, Melton (HU14 3HJ)

Salary: £Competitive and dependent on experience

Are you a commercially focused marketing professional with a talent for strategic planning and cross-functional collaboration? Heron Foods is offering a brand-new opportunity to join our dynamic Marketing team as Customer and Trade Planning Manager - a pivotal role with full ownership of our trade marketing plan.

This is your chance to lead the planning and execution of our trade marketing strategy across a growing estate of 340+ stores nationwide. Sitting at the heart of our fast-paced retail business, you'll play a key role in driving customer engagement, commercial performance, and the delivery of effective, aligned campaigns.

You'll work closely with stakeholders across Buying, Supply Chain, Merchandising, Digital, and Store Operations to ensure our trade activity lands with impact-on time and in line with both seasonal events and commercial priorities.

We're looking for a confident, strategically minded individual who thrives on turning insight into action and is ready to take full responsibility for shaping and managing a clear, customer-focused trade plan.

Key Responsibilities:

• Take full ownership of the 12-month trade marketing plan, ensuring alignment with commercial goals and seasonal events.
• Collaborate with internal stakeholders to coordinate and execute all promotional and in-store marketing campaigns.
• Champion the delivery of consistent customer experiences across stores, providing clarity and direction to the wider marketing team.
• Lead the planning and delivery of all trade-focused POS and merchandising activity, working closely with store teams and print suppliers.
• Monitor, review, and optimise campaign effectiveness, providing insight-driven recommendations for future improvements.
• Act as the central contact for trade marketing planning, ensuring all departments are aligned and fully briefed on upcoming campaigns and key trading periods.

What We're Looking For:

• Proven experience in trade marketing, commercial planning, or a similar coordination/marketing role-preferably within FMCG or retail.
• Strong leadership and organisational skills, with the ability to manage multiple priorities across different business functions.
• A confident communicator who can influence and collaborate at all levels of the business.
• Skilled in using planning tools and Excel to manage timelines, report on performance, and track activity.
• A strong understanding of the customer journey and a passion for delivering impactful in-store experiences.

What We Offer:

• Competitive salary which is dependent on experience
• 30 days annual leave, with the option to purchase additional days
• Company pension scheme and 24/7 employee assistance programme
• Access to an online GP for you and your family
• Employee discounts across Heron Foods and B&M stores
• Lifestyle perks and savings through BenefitHub

At Heron Foods, we're proud to be a growing name in the value retail sector-and even prouder of the passionate people who help drive our success. If you're ready to take ownership of a high-impact marketing role and lead trade planning with confidence, this could be the next step in your career.