Customer Acquisition Manager in Cardiff

bedigital; Cardiff; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

As a Customer Acquisition Manager at a leading IT consultancy, you'll be pivotal in driving new customer growth. Focused on high-impact sales cycles, you'll leverage your B2B expertise to engage prospective clients, develop tailored solutions, and achieve significant IT asset savings for customers, all within a supportive, high-trust culture.

Benefits

World-class commission structure

Tailored learning opportunities

Collaborative and low-ego culture

Qualifications

• Proven experience in B2B sales, ideally in ITAM or SAM.
• Strong track record in targeted outreach and new business acquisition.
• Deep understanding of the ITAM/SAM life cycle including licensing and compliance.

Responsibilities

• Drive end-to-end sales activity from prospecting to closing.
• Use targeted outreach to engage enterprise decision-makers.
• Build and manage a strong pipeline of qualified opportunities.

Skills

B2B Sales

Targeted Outreach

Commercial Instincts

Confidence Speaking to Senior Stakeholders

Proactive Personality

Job description

Job Title:

Customer Acquisition Manager
(Enterprise IT Asset & Software Asset Management)

Location:

Hybrid (Remote/Office-based - UK)

About bedigital:

bedigital is a specialist IT consultancy helping enterprise customers gain greater visibility, control, and cost savings across their software estate. We focus on IT Asset Management (ITAM), Software Asset Management (SAM), vendor risk mitigation, and cloud optimisation - typically delivering 10-20% savings on major software suppliers like Microsoft, Oracle, SAP, and IBM.

What sets us apart? We're completely vendor-agnostic. Unlike most of our competitors, we have no commercial ties to software vendors. This means our advice is always driven by our clients' best interests - not a resale target or referral agreement. We exist to help customers reduce costs, stay compliant, and extract more value from their existing investments - and we say it like it is.

As we expand our enterprise footprint, we're looking for a high-performing Customer Acquisition Manager to take bedigital's message to market with energy, credibility, and purpose.

Role Overview:

This is a full-life cycle, high-impact sales role with a sharp focus on new customer acquisition. You'll take charge of the entire journey - from identifying and engaging prospects through targeted outreach and prospect calling, right through to proposal, negotiation, and closing.

In your first 6-12 months, your focus will be pipeline creation - through direct outreach, strategic targeting, and value-led conversations. You'll need to be proactive, resilient, and confident in communicating the bedigital story, especially our independent, customer-first approach.

We'll back you with a competitive reward structure, investment in your professional development (including exposure to AI, tooling, and enterprise tech), and a collaborative, agile culture with no internal politics.

Key Responsibilities:

Customer Acquisition & Sales Ownership

• Drive end-to-end sales activity: from prospect identification and outreach to proposal, negotiation, and close
• Use targeted outreach and prospect calling (LinkedIn, email, events, and phone) to engage decision-makers in enterprise IT, procurement, and finance
• Lead discovery sessions and workshops to understand client challenges and articulate value
• Build and manage a strong pipeline of qualified opportunities, progressing them with urgency and structure

Commercial & Solution Development

• Shape solutions that address key client pain points - including software overspend, audit risk, tooling integration, and vendor complexity
• Work with technical colleagues to scope deliverables and construct compelling proposals and SoWs
• Confidently communicate bedigital's vendor-agnostic position and act as a trusted, unbiased advisor throughout the sales cycle

Strategic Contribution

• Represent bedigital with professionalism and conviction, reinforcing our independent positioning in every conversation
• Collaborate with delivery, marketing, and leadership to feed insight back into our evolving go-to-market approach
• Light touch involvement in ecosystem relationships (eg tooling providers, resellers) where helpful - but always prioritising direct customer acquisition

What We're Looking For:

• Proven experience in B2B sales, ideally in ITAM, SAM, or a related enterprise technology/services space
• Strong track record in targeted outreach and new business acquisition
• Excellent commercial instincts - able to shape offers, build urgency, and close effectively
• Deep understanding of the ITAM/SAM life cycle: licensing, compliance, audit defence, tooling, optimisation
• Gravitas and confidence to speak credibly with senior stakeholders (CIOs, CFOs, Heads of Procurement)
• A proactive, high-energy personality with the drive to build something - not just manage pipeline

Why Join bedigital?

• Join a business with a genuinely different message - vendor-agnostic, customer-first, and results-driven
• Work directly with the founders and senior team to shape the sales engine and make your mark
• Benefit from a world-class commission and reward structure, designed to reward high performance fairly
• Invest in your future with tailored learning opportunities across AI, enterprise software tooling, and commercial leadership
• Enjoy a high-trust, low-ego culture where delivery and growth matter most