Cross Border Product Solution Consultant

Avalara; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Private medical insurance

Paid time off

Paid parental leave

Life and disability insurance

eight employee resource groups

Job summary

Avalara is seeking a Cross-Border EMEA Product Solutions Consultant to lead pre-sales efforts for international trade and cross-border compliance. You will guide technical scoping, deliver tailored product demos, and collaborate with Sales, Partners, and Product teams to architect compliant solutions for global customers.

You will work across the EMEA region and globally, translating regulatory challenges into clear architectures and driving customer success through strong stakeholder management

Qualifications

• 4+ years in a pre-sales, solution consulting, or technical product role, preferably within cross-border trade, compliance automation, ecommerce, or adjacent solutions.
• Experience with cross-border compliance frameworks and international trade regulations.
• Experience with APIs, integration design, or solution architecture.
• Experience with ecommerce platforms (Shopify, Adobe, BigCommerce, Woo) and cross-border or compliance integrations.
• Experience with ERP platforms (SAP, Oracle, NetSuite, Workday, Microsoft Dynamics).
• Excellent communication, presentation, and demo delivery skills for technical and business stakeholders.
• Experience supporting multinational enterprise sales cycles across EMEA.
• Ability to translate complex technical information for diverse audiences.

Responsibilities

• Lead technical discovery calls with enterprise prospects to assess compliance needs and cross-border complexity across jurisdictions.
• Deliver tailored product demonstrations aligned to the prospect's technical landscape and business model.
• Translate regulatory and cross-border requirements into solution architectures leveraging Avalara's API and platform.
• Support RFPs/RFIs, technical documentation, and scoping with a diverse EMEA prospect base.
• Liaise with Product to provide market feedback and align roadmaps with customer needs.
• Coordinate with Certified Implementation Partners and internal teams to ensure readiness and smooth handoffs.
• Maintain up-to-date knowledge of global mandate roadmaps and cross-border regulations across EMEA.
• Act as a subject matter expert supporting Sales, Implementation, Support, and Product teams.
• Drive feedback into product development to close gaps and align with customer needs.

Skills

Cross-border compliance knowledge

International trade regulations

Communication and demo delivery

Sales cycle collaboration

Multinational experience

Stakeholder management

Technical solution storytelling

Tools

APIs & integration design

Solution architecture

Shopify

Adobe Commerce

BigCommerce

WooCommerce

SAP

Oracle

NetSuite

Workday

Microsoft Dynamics

Job description

What You'll Do

As an Avalara Cross-Border EMEA Product Solutions Consultant (PSC), you will play a pivotal role in the pre-sales cycle by serving as a trusted advisor to prospects and clients navigating the complexities of international trade and cross-border compliance. You will lead technical and functional scoping engagements, deliver tailored product demonstrations, and collaborate with sales, partners, and product teams to design optimal solutions for businesses operating across borders.

This is a high-impact, high-visibility role at the forefront of one of Avalara\'s most dynamic and fastest-growing segments. You will work with clients across the EMEA region and globally, helping businesses conquer the challenges of cross-border compliance and thrive in an increasingly interconnected marketplace.

About The Cross-Border Role

The cross-border market represents an extraordinary and rapidly expanding opportunity for Avalara. As companies engage in international trade at an unprecedented scale, they face complex regulatory and compliance challenges that demand sophisticated, automated solutions. Avalara is uniquely positioned to lead this transformation.

As a Cross-Border PSC, you will be a pioneer in this evolution representing a portfolio of cutting-edge solutions that are best-in-class and continuously evolving to meet the dynamic needs of globally operating businesses.

Key Responsibilities

What Your Responsibilities Will Be

• Lead technical discovery calls with enterprise prospects to assess compliance needs, integration requirements, and cross-border trade complexity across jurisdictions
• Deliver compelling, impact-oriented product demonstrations tailored to the prospect\'s technical landscape, workflow, business model, and compliance priorities
• Translate complex regulatory and cross-border requirements into clear solution architectures leveraging Avalara\'s unified API, connectors, and cross-border platform
• Support RFPs/RFIs, technical documentation, and implementation scoping across a diverse EMEA prospect base
• Liaise with Product to provide real-world market feedback and support roadmap alignment based on customer insight
• Coordinate with Certified Implementation Partners (CIPs) and internal Professional Services teams to ensure implementation readiness and smooth handoffs
• Maintain up-to-date knowledge of global mandate roadmaps, cross-border regulations, and the evolving compliance landscape across EMEA
• Act as a subject matter expert and cross-functional resource, supporting Sales, Implementation, Support, and Product teams
• Drive feedback loops into product development, helping close product gaps and align Avalara\'s solutions to real customer needs

What You\'ll Need To Be Successful

• Accelerating time-to-value in cross-border sales cycles by delivering clear technical validation and driving scope alignment
• Acting as a trusted advisor to prospects, enabling scalable and future-proof compliance architectures
• Consistently contributing to pipeline conversion and deal velocity across the EMEA region
• Strengthening cross-functional relationships across Sales, Implementation, Product, and Engineering
• Driving continuous feedback that shapes Avalara\'s cross-border product roadmap

Required Qualifications

• 4+ years in a pre-sales, solution consulting, or technical product role, preferably within cross-border trade, compliance automation, ecommerce, or adjacent solutions
• Strong understanding of cross-border compliance frameworks, international trade regulations, global marketplace dynamics, shipping & logistics
• Experience with APIs, integration design, or solution architecture
• Experience with ecommerce platforms (Shopify, Adobe, BigCommerce, Woo) and cross-border or compliance integrations
• Experience with ERP platforms (SAP, Oracle, NetSuite, Workday, Microsoft Dynamics)
• Exceptional communication, presentation, and demo delivery skills with the ability to engage both technical and business stakeholders
• Previous experience supporting multinational enterprise sales cycles across EMEA
• Ability to convey complex technical information with confidence and clarity to diverse audiences
• Strong organizational skills; ability to manage multiple stakeholders and technical threads across complex, multi-jurisdictional sales cycles
• Results-oriented and self-motivated, with a demonstrated track record of achievement in the cross-border or international trade domain

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You\'ll bring experience using AI and AI-related technologies, ready to thrive here.
• You\'ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You\'ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We\'ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

You\'ll need to know about Avalara

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don\'t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.