CRO & UX Lead

Experis - ManpowerGroup; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a CRO & UX Lead to spearhead their experimentation roadmap and CRO strategy. In this pivotal role, you will engage with diverse stakeholders to enhance the online customer journey across B2C websites and e-commerce platforms. Your expertise in user research, A/B testing, and data analysis will drive significant improvements in conversion rates. Collaborating with product teams and utilizing tools like Adobe Target, you'll create personalized experiences that resonate with customers. If you are passionate about leveraging technology to solve business challenges, this opportunity is perfect for you.

Qualifications

• 2+ years of experience with Adobe Target in a similar role.
• Solid understanding of CRO, digital marketing, and data analysis.

Responsibilities

• Lead CRO strategy and manage experimentation roadmap for e-commerce.
• Conduct user research and optimize web pages for better conversion.

Skills

CRO Strategy

User Research

Data Analysis

A/B Testing

Stakeholder Management

Problem Solving

Time Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Analytics

Bachelor's degree in Computer Science

Tools

Adobe Target

Google Analytics (GA)

Tag Management Systems

Job description

Job Title: CRO & UX Lead

Contract Length: Six month

Location: Hybrid (office Hammersmith, London)

Start Date: ASAP

As a CRO and UX lead, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms.

You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion.

Responsibilities

• Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.
• Implementing A/B. multivariate tests and personalisation including planning and reporting.
• Data-driven insights, comprehensive KPI-focused analysis, and strategic evaluation and implementation.
• Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
• Manage CRO budget and ensure ROI as part of performance reviews.
• Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
• Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
• Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
• Collaborate with product owners, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
• Stay updated on the latest trends and best practices in UX and CRO.
• Assisting the eCommerce team with building campaign promotions on the website.
• Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.

Candidate Criteria

• Bachelor's degree in Marketing, Analytics, Computer Science or a related field required.
• Experience in a similar role managing experimentation program for an ecommerce website.
• 2+ years of experience working with Adobe Target.
• Solid understanding of CRO, digital marketing & data analysis using GA.
• Basic understanding of HTML, CSS & JavaScript.
• Passion for the digital domain and use of technology to solve business problems.
• Time management with ability to prioritise tests, whilst managing stakeholders.
• Ability to learn new technologies at high level to identify use opportunities.
• Be self-motivated, responsive, professional, and dedicated to customer success.
• Possess an innovative, problem-solving, and solutions-oriented mindset.
• Exceptional organizational, presentation, and communication skills - both verbal and written.
• Experience with tag management systems and data layers.