CRO Manager

Watchfinder; West Malling; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Discounts on watches

Healthcare package

Team social events

Job summary

Watchfinder seeks a senior Conversion Rate Optimisation professional to lead revenue and engagement programs across our digital platform, optimise touchpoints, and run A/B and MVT tests.

With 4+ years in digital optimisation, you will partner with Product, Data and Commercial teams, leverage ContentSquare and FullStory, and champion a culture of continuous testing across our Watches business.

Join a friendly, fast-growing team at Watchfinder that values experimentation and tangible outcomes.

Qualifications

• At least 4 years in digital engagement, conversion or optimisation roles.
• Experience with customer journey tools (ContentSquare, FullStory).
• Hands-on with A/B and multivariate testing platforms (Adobe Target, Optimizely).
• Strong analytical mindset and data-driven decision making.

Responsibilities

• Invent and deliver revenue and engagement driving programs and evolve strategies.
• Manage optimisation roadmap including testing and personalisation.
• Analyse KPIs and journeys; translate insights into actionable initiatives.
• Collaborate with Product, Data and Commercial teams to align objectives.
• Report on programs and impact on business KPIs.

Skills

ContentSquare

FullStory

Adobe Target

Optimizely

A/B Testing

MVT Testing

Analytical mindset

Strong communication

Job description

• Invent and deliver new revenue and engagement driving programs and evolve existing strategies.
• Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation.
• Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement.
• Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.
• Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site.
• Manage the Senior CRO executive and instill continuous development.
• Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives.
• Report on programs and their impact on business KPIs.
• Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools.
• Champion a culture of continuous testing and optimisation within the organisation.

How will you make an impact?

• Invent and deliver new revenue and engagement driving programs and evolve existing strategies.
• Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation.
• Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement.
• Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.
• Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site.
• Manage the Senior CRO executive and instill continuous development.
• Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives.
• Report on programs and their impact on business KPIs.
• Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools.
• Champion a culture of continuous testing and optimisation within the organisation.

How Will You Experience Success With Us

• At least 4 years previous experience in a digital customer engagement, conversion or optimisation role, with hands on experience with customer journey tools such as ContentSquare, or FullStory.
• At least 4 years previous experience with A/B, MVT testing tools such as Adobe Target, or Optimizely.
• Strong organisational skills with proven ability to handle multiple projects and deliver results.
• Effective at building relationships within the Marketing team and across departments
• Must be a self-starter, creative thinker, and quick learner.
• A strategic mindset, an eye for detail, whilst being comfortable with data and commercial metrics.
• Passion for driving results and continuously challenging your own mindset.
• Excellent verbal and written communication skills.
• Excellent analytical skills, a passion for metrics, and the ability to clearly articulate hypothesis and outcomes.

How Do We Keep You Smiling

We are a great team at HQ, you will work alongside some of the most passionate people about Watches and technology

We have a generous benefits scheme, including discounts and healthcare packages

The chance to join aboard a business that is taking strides to introduce our product globally

Sociable, friendly team!

Your journey with us

Our aim is to provide you a transparent interview process from the moment you apply for the role. It’s important for us that you get to know us to ensure the role aligns to your future career objectives.

We provide all candidates with open-door access to key people across the business so they can discuss opportunities, get a feel for our culture, and better understand how they can make an impact and be part of Watchfinder’s exciting trajectory.

Interview Process

1st Stage: A ‘Let’s Chat’ conversation Initially, when your application is selected, you will receive an introduction call to explain the main points in terms of this position, and to have a chance to showcase your motivation.

2nd Stage: Meet with our Head of Marketing and Head of Paid Media

Final Stage: Meet with our CMO and HR Business Partner

Why work for Watchfinder?

Firstly, what makes Watchfinder a great place to work is the people! Whether that be within your immediate team or across other areas of the business, there really is a family feel across the whole company.

If personal growth and development is high on your priority list, then Watchfinder is the place for you. We’ve had numerous success stories throughout the business of our staff furthering and developing their careers, proving to be integral contributors to the company.