CRO Lead - Fashion

Blu Digital; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading fashion brand is seeking a CRO/UX Lead for its in-house digital team in London. This role focuses on enhancing online customer experiences and optimizing conversion strategies. The candidate will lead A/B testing and collaborate across teams to implement innovative UX solutions.

Qualifications

• Passion for data-driven design and optimizing user journeys.
• Experience in executing A/B and multivariate tests.
• Ability to create wireframes and prototypes.

Responsibilities

• Lead the experimentation roadmap for conversion optimization.
• Collaborate with teams to implement insights and improvements.
• Shape UX through wireframes, user flows, and prototypes.

Skills

Data-driven design

User experience enhancement

A/B testing

Collaboration

Job description

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Job Title: CRO/UX Lead

We’re seeking a talented and driven CRO/UX Lead to join our client's in-house digital team at a fashion brand. The role involves leading conversion rate optimisation strategies and enhancing the user experience across the ecommerce platform.

This is an exciting opportunity for someone passionate about data-driven design and creating seamless, customer-first online journeys. The position is 4 days per week in the office and 1 day from home.

Responsibilities:

1. Own and execute a structured experimentation roadmap, including delivering A/B and multivariate tests to optimise key website areas such as checkout, product pages, and merchandising.
2. Collaborate closely with cross-functional teams, including Creative, Ecommerce, and Development, to ensure insights and improvements are effectively implemented.
3. Shape the UX across all digital touchpoints by producing wireframes, user flows, and prototypes to bring ideas to life.