CRO (Conversion Rate Optimisation) and Personalisation Assistant

Sofology; Warrington; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading furniture retailer in Warrington is seeking a CRO & Personalisation Assistant to enhance the online customer experience through data-driven insights. You will support CRO strategies, perform data analysis, and engage in testing methodologies. The ideal candidate has strong analytical skills, a good understanding of UX principles, and a proactive mindset. The role offers a competitive salary and various perks including discounts and health support.

Benefits

Company bonus

30% discount across the Group

Access to discounts at 100’s of high street retailers

Enhanced maternity & adoption pay

Contributory health scheme

Income protection and life assurance

Qualifications

• Foundational experience in Conversion Rate Optimisation (CRO) and Personalisation.
• Ability to interpret data and identify trends.
• Familiarity with A/B testing platforms.

Responsibilities

• Assist in the development and execution of CRO strategies.
• Support analysis of website performance data.
• Help execute A/B tests and other testing methodologies.

Skills

Analytical skills

Communication skills

Organisational skills

Attention to detail

Curiosity and eagerness to learn

Tools

Google Analytics

Content Square

Bloomreach

Job description

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CRO (Conversion Rate Optimisation) and Personalisation Assistant, Warrington

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Client:

Sofology

Location:

Warrington, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

8edf7ef7745c

Job Views:

11

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Your new role

As the CRO & Personalisation Executive at Sofology, you will support the CRO & Personalisation Manager in improving and optimising our online customer journey. You will assist in identifying opportunities for conversion optimisation, contribute to the development and implementation of personalisation strategies, and help execute A/B and multivariate testing. Your support will aim to achieve measurable growth in sales and engagement by ensuring a seamless, engaging, and efficient customer experience through data-driven insights. This role supports the CRO, personalisation, analytics, and customer experience functions.

A day in the life of...

As a CRO (Conversion Rate Optimisation) and Personalisation Assistant , you will…

Assist in developing and executing the CRO and Personalisation strategy, with a focus on our Bloomreach platform.

Support in-depth analysis of website performance data using tools like Google Analytics, Content Square and Bloomreach analytics to identify areas for optimisation.

Help in the ideation, prioritisation, and deliver the implementation of A/B tests, multivariate tests, and other experimentation methods.

Collaborate with UX, Digital Design, Development, and Marketing teams to translate insights into actionable recommendations.

Support in the monitoring and reporting on the performance of CRO initiatives, communicating results and learnings to stakeholders.

Conduct user research, including surveys, user interviews, and usability testing.

Stay informed about industry best practices, emerging technologies, and competitor activities in CRO and eCommerce.

Assist in collaborating with customer service and Omnichannel teams to understand pain points and implement on-site solutions.

Help champion a culture of continuous improvement and experimentation within the digital team.

In an ideal world...

You will have the following experience…

Some foundational experience or a keen interest in Conversion Rate Optimisation (CRO) and Personalisation, ideally within an eCommerce or retail environment.

Good analytical skills with the ability to interpret data, identify basic trends, and contribute to actionable insights.

Familiarity with or a willingness to learn A/B testing platforms and methodologies

Proficiency with web analytics tools (e.g. Google Analytics 4) and user behaviour analytics tools (e.g. Content Square).

An understanding of eCommerce platforms, with some exposure to Bloomreach being desirable.

An understanding of basic UX principles and user psychology i.e. how they influence customer behaviour.

Good communication skills, with the ability to articulate findings clearly.

Organised, detail-oriented, and able to support multiple tasks simultaneously in a fast-paced environment.

A proactive and curious mindset, eager to learn and improve the customer experience.

Pay and Perks

• Great basic salary with company bonus
• Plenty of opportunities to learn & grow.
• 30% discount across the Group, plus 15% for your friends and family
• Access to discounts at 100’s of high street retailers.
• Mental, physical and financial support (EAP)
• Enhanced maternity & adoption pay
• Spend up to £1,500 at Currys / PC World and spread the cost through Sofology.
• Additional days off, whether it’s your wedding, birthday or even the arrival of your new furry friend
• A contributory health scheme, flu vaccines, access to a Doctor and private health check
• Income protection, bereavement and life assurance - you can count on us to be there when it matters
• Okay, so the list just goes on, but here’s a few more…. Sharesave, volunteer days and a cycle to work scheme!

A little about Sofology

We’re a fun place to be and we know our people are priceless. We’re proud of our Sofologists, who roll out the red carpet to each and every one of our customers, forever working together to be bold and ambitious.

We’re all about crafting an unrivalled sofa experience that leaves our customers and Sofologists in awe. We wholeheartedly embody our values, infusing them in every aspect of our work.

Roll Out The Red Carpet - From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts.

A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.

Bold By Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.

So, if you want to join us on the sofa, save your seat by applying now!