CRM Strategy Manager

William Hill; Leeds; Hybrid; GBP 35,000 - 55,000; Full time

Job description

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Job description

Introduction

At evoke, we're not just about sports betting and gaming - we are committed to revolutionising how our customers engage with us, enhancing their entertainment experiences at every turn. In our CRM team, we're driving this transformation by leveraging data, technology, and creative strategies to provide personalised, memorable experiences for each customer. Now, we're looking for a CRM Strategy Manager, to take this further by reshaping our CRM approach.

If you have a solid knowledge of CRM fundamentals and are looking for your next opportunity, we'd love to hear from you!

What you will be doing

1. Support the CRM executive team and collaborate across the business to drive the development of a new customer contact strategy.
2. Work to optimise activity on an ongoing basis, identifying and acting upon key customer insights using data.
3. Put customer data at the heart of what we do through excellent collaboration with our BI team.
4. Ensure that the needs of each life stage are met within the guardrails of a scalable approach to communications.
5. Ensure that strategies are translated into detailed campaign plans for delivery teams to manage through targeting, data selection and creative.
6. Identify and communicate key customer and market trends, from our own vertical and beyond, applying these to the work that we do.
7. Be passionate about technology's impact on customers, bringing fresh, thought-provoking ideas.
8. Advocate for simplicity, being able to tell compelling stories based on multi-layered and sometimes incomplete data.

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:

1. Have experience in CRM related, communications strategy environments, with a bias towards data planning, and experience in analytics will also be an advantage.
2. You will have experience in navigating complex, detail-oriented matrix environments while effectively managing stakeholders.
3. You will have demonstrated success in achieving results through a deep, forensic understanding of customer behaviour.
4. Have knowledge of CRM systems & processes and the ability to implement sophisticated customer segmentation and multi-touch campaign strategy.

What we offer

Our roles offer more than just a job, you'll become part of the William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

1. Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
2. Perks and discounts: Discounts at a range of high-street retailers.
3. Financial: Competitive salary, pension, and bonus schemes.
4. Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.
5. Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
6. Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative).
7. Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!