CRM Specialist (Contract / Remote)

Internetwork Expert; United Kingdom; Remote; GBP 30,000 - 50,000; Full time

Job summary

A leading company in the digital entertainment sector seeks a CRM Specialist on a contract basis to optimise lifecycle marketing strategies. In this hands-on role, you will work closely with product and marketing teams, focusing on player engagement and retention through innovative campaigns. If you are self-motivated and thrive in a dynamic environment, this role offers significant impact and visibility.

Benefits

Collaborative work with ambitious team

Opportunity for impact and visibility

Fast-paced working environment

Qualifications

• Proven experience in CRM or lifecycle marketing, ideally within gaming or apps.
• Strong grasp of B2C CRM best practices and behaviours.
• Technically proficient with CRM tools and messaging channels.

Responsibilities

• Lead setup and execution of lifecycle campaigns for various channels.
• Build and manage behavioural segments for targeted messaging.
• Analyse campaign metrics and improve engagement through A/B testing.

Skills

CRM Best Practices

Behavioural Segmentation

Event-Based Automation

Project Management

Retaining Customers

Monetisation Strategies

Tools

CRM Platforms

Email Marketing Tools

Push Notification Systems

SMS Marketing Platforms

Job description

Kinetic Investments is a venture capital firm backing early-stage companies that are reshaping the digital world. Our mission is to help startup founders turn bold visions into lasting success through strategic investments and collaborative partnerships.

One of our portfolio ventures is developing a mobile-first, gamified social casino platform. With real-time missions, XP progression, loyalty tiers, and integrated charitable giving, we’re creating a new kind of experience that blends entertainment, rewards, and social impact.

We’re looking for a CRM Specialist to join this team on a contract basis to help design, launch, and optimise our lifecycle marketing system. This is a hands-on, execution-focused role that will work closely with product and marketing to drive player engagement, retention, and monetisation.

Role: CRM Specialist (Contractor)

• Location: Remote (UK-based preferred)
• Contract Type: Freelance / Contractor
• Start Date: ASAP
• Duration: 3 to 6 months initially, with potential to extend

Responsibilities

• Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push/SMS
• Design CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus drops
• Build and manage behavioural segments to ensure timely, relevant, and personalised messaging
• Translate in-app events into CRM triggers in collaboration with the development team
• Analyse campaign performance and run A/B tests to improve engagement and conversion
• Collaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focused
• Own CRM tools and workflows from planning through to launch, optimisation, and reporting

Essential

• Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer products
• Strong grasp of B2C CRM best practices, including behavioural segmentation and event-based automation
• Technically proficient with CRM platforms and messaging channels (email, push, SMS)
• Demonstrated ability to manage projects across cross-functional teams
• Commercial mindset with a focus on retention, monetisation, and lifetime value
• Comfortable working independently in a fast-paced, remote-first environment
  

Desirable

• Experience with social casino, iGaming, or digital entertainment products
• Familiarity with XP systems, loyalty programs, and VIP user flows
• Understanding of event-driven messaging and player retention strategies
• Previous experience in a remote-first or startup environment

Personal Attributes

• High energy, proactive, and solution-oriented
• Results-driven with a strong focus on execution
• Thrives in a fast-moving, ever-evolving environment
• Adaptable, collaborative, and resilient under pressure

• Join a smart, supportive, and ambitious team working directly with founders
• Take ownership in a role that offers real impact and visibility from day one
• Be part of a culture where your ideas, voice, and contributions are genuinely valued
• Expect a fast-paced environment with plenty of opportunity to celebrate success