CRM Specialist (6 Month FTC)

Levi Strauss; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Levi Strauss & Co. is seeking a CRM professional to support automated CRM programs aimed at enhancing customer retention and commercial growth. The role involves leading lifecycle campaigns, working closely with cross-functional teams to develop creative strategies, and optimizing existing CRM efforts through thorough data analysis and testing. The ideal candidate will possess a strong customer focus, detailed knowledge of email marketing, and a collaborative mindset to navigate a fast-paced retail environment. This full-time role is based in London, with an opportunity to make a significant impact on customer engagement strategies.

Qualifications

• Experience in CRM, customer retention, or email marketing.
• Strong customer focus and commercial mindset.
• Fluent in English; additional European languages are a plus.
• Confident working with data and audience segmentation.
• Detail-oriented with an eye for creative content.
• Collaborative, comfortable working cross-functionally.

Responsibilities

• Support delivery of automated CRM programs focusing on lifecycle triggers.
• Lead lifecycle campaigns, collaborating with teams to develop creative briefs.
• Manage build processes with the CRM agency, including QA and deployment.
• Identify new trigger opportunities through insights and analytics.
• Conduct competitor research for industry-leading programs.
• Develop testing roadmaps and run tests to optimise performance.
• Analyze test results to provide actionable recommendations.

Skills

CRM

Customer retention

Email marketing

Data analysis

Audience segmentation

Creative content

Job description

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.

ABOUT THE JOB

Reporting into the CRM Manager, you’ll support the end-to-end delivery of automated CRM programs, focusing on lifecycle triggers that drive engagement, retention, and commercial growth. Your role will centre around two core areas:

Development of New CRM Lifecycle Triggers

You’ll support and lead on delivering new lifecycle campaigns:

• Collaborate with the CRM Manager, Product, and Data teams to develop insight-led creative briefs

• Own the creative briefing process across Copy and Design

• Manage the build process with our CRM agency (Cordial), including QAing and supporting deployment

• Help identify new trigger opportunities using customer insights, analytics, and business intelligence

• Conduct competitor and market research to ensure our programs are industry-leading

• Support prioritisation of new triggers and partner with the Technical CRM Manager to define audience and data requirements

• Collaborate with Global and US teams to share learnings and align on strategy

• Lead on measurement and reporting for new triggers to track effectiveness and drive optimisation

Testing and Optimisation of Existing CRM Programs

You’ll help ensure our existing triggers are continuously improved:

• Develop and deliver a testing roadmap with the CRM Manager

• Run end-to-end tests to optimise performance, from planning through to deployment

• Apply strong measurement practices, including control groups and A/B testing

• Analyse test results and make clear, actionable recommendations

ABOUT YOU

• You’ve worked in CRM, customer retention, or email marketing, ideally with experience in lifecycle triggers or automations

• You bring a strong customer focus and commercial mindset

• Fluent in English (written and spoken); additional European languages are a plus

• Confident working with data and audience segmentation, with a test-and-learn approach to decision making

• Detail-oriented with a strong eye for creative and content

• Open, curious, and collaborative - comfortable working cross-functionally in a fast-paced environment

• Passionate about retail, with a strong interest in fashion and the customer experience

• A proactive team player who’s used to managing deadlines and driving work forward

LS&Co. is an affirmative action and equal employment opportunity employer.We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

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LOCATION London, United Kingdom FULL TIME/PART TIME Full timeCurrent LS&Co Employees, apply via your Workday account.