CRM Specialist

Adria Solutions; West Midlands Combined Authority; On-site; GBP 35,000 - 50,000; Full time

Job summary

Une entreprise en pleine croissance recherche un CRM Marketer pour gérer ses activités marketing CRM dans un cadre dynamique. Le candidat idéal aura des compétences en A/B testing, en gestion de campagnes à travers divers canaux, et une approche axée sur les données pour produire des résultats significatifs.

Benefits

Health Insurance

Flexible hours

Continuous learning culture – regular training and development opportunities

Qualifications

• Expérience pratique avec des outils CRM et livraison de campagnes.
• Approche axée sur les données avec compétences analytiques prouvées.
• Expérience dans la gestion de campagnes à travers plusieurs canaux.

Responsibilities

• Gérer le calendrier marketing CRM pour engager les clients et atteindre les KPI.
• Planifier, exécuter et analyser des tests A/B pour optimiser les performances.
• Collaborer avec des équipes commerciales pour garantir une communication produit précise.

Skills

CRM tools

Campaign Delivery

Analytical Skills

Stakeholder Management

HTML knowledge

Job description

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My client is a fast-growing business with a collaborative, values-led culture and a strong focus on innovation and impact. This is an exciting opportunity to shape CRM activity in a dynamic environment where your ideas and insights will be valued.

If you're a proactive, data-driven marketer with strong CRM skills and an eye for detail - this role offers the chance to grow your career while helping to drive meaningful results.

Responsibilities:

You’ll take full ownership of the CRM marketing calendar, managing end-to-end campaign delivery across email and push channels. You'll use testing and data insight to continually improve performance and ensure communications are timely, relevant, and effective.

• Own and manage the CRM marketing calendar to drive customer engagement and hit KPIs
• Generate new content ideas and align campaigns with wider marketing plans
• Deliver campaigns from brief to build, working closely with copy and design
• Plan, execute and analyse A/B tests to optimise performance
• Collaborate with commercial teams to ensure accurate product communication
• Ensure all campaigns meet GDPR compliance requirements
• Champion CRM best practice and continuous improvement

Skills and Experience:

We're looking for someone with a great mix of creativity, commercial thinking, and attention to detail. You’ll likely have:

• Hands-on experience with CRM tools and campaign delivery
• Strong planning and stakeholder management skills
• A data-led approach to marketing with proven analytical skills
• Experience running campaigns across multiple channels (email, push)
• Basic HTML knowledge for email editing
• Familiarity with Blueshift CRM is a big plus
• Flexible hours
• Health Insurance
• Continuous learning culture – regular training and development opportunities