CRM Specialist

Levi Strauss; City of Westminster; Hybrid; GBP 31,000 - 43,000; Full time

Job summary

A leading fashion company is seeking a CRM Marketing Manager to develop and execute compelling campaigns supporting marketing plans. This role involves collaboration with cross-functional teams to enhance customer retention and optimize communications. Candidates should have at least 3 years of experience in CRM, email marketing in eCommerce or retail, and strong analytical skills. This is a hybrid position based in Central London, requiring presence in the office three days a week. A competitive salary range of £31,700 - £42,200 is offered.

Benefits

Base pay

Paid leave

Product discounts

Qualifications

• Minimum 3 years' experience in CRM and email marketing in eCommerce or Retail.
• Experience in email build/production and SMS marketing.
• Fluent in English, with other languages being advantageous.

Responsibilities

• Develop and execute engaging CRM campaigns.
• Lead translation and QA for CRM communications.
• Optimize communication plans based on analytics.

Skills

CRM

Email marketing

Customer retention

Analytical skills

Strong Excel skills

Team collaboration

Job description

Responsibilities

• Develop and execute compelling and engaging CRM campaigns to support delivery of Marketing plan aligned to trading demands and topical and contextual moments
• Partner with cross functional teams to support the development of our loyalty experience across all owned channels, driving acquisition and retention through engaging CRM communications & experiences.
• Work closely with the creative & marketing teams, leveraging customer data and insights to create amazing content & email campaigns that drive retention.
• Lead the translation and QA process for all CRM communications with agencies, copywriters and local market teams of copy decks and copy toolkits to an extremely high standard
• Oversee end-to-end production of email campaigns, including creation, build, testing, and deployment
• Leverage consumer insights, marketing channel analytics and business intelligence tools to optimise communication plans to agreed KPIs
• Generate weekly and monthly analysis of channel & content performance to allow for improvement and optimisation of all CRM journeys
• Responsible for developing CRM KPIs for European team, follow up on the progress, and communicating to wider business development of CRM initiatives
• Work with global & local partners to support the development and execution of the content testing roadmap to gather learnings and inform our content strategy
• Work with agency partners on the Email MarTech roadmap and coordinate all testing plans.
• Stay up to date with the latest industry best practice to drive innovation in our CRM strategies.
• Define new & efficient ways of working through streamlining processes and automation of owned channel activity enabling more focus on the broader transformational segmentation and personalisation

Qualifications

• Minimum 3 years' previous experience in CRM, customer retention & email marketing in eCommerce or Retail is essential.
• Hands‑on email build/production and send experience in an email marketing platform. Experience of SMS also preferable.
• Confidence presenting performance insights and recommendations to stakeholders.
• Fluent in English (other languages advantageous, ideally German, Dutch, French) across both written and spoken communication.
• Strong Excel skills.
• Analytical skills, a data driven decision making ethos & understanding of audience building.
• Experience of agency management.
• Strong attention to detail and a good eye for creative and content.
• Open minded, willing to learn and able to manage in a fast‑paced environment.
• Customer oriented focus, commercially minded person, with a keen interest in retail and particularly within the fashion sector.
• Strong team player, able to work collaboratively across multiple team.

This is a hybrid position based in our Central London Office. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.

The expected salary range for this role is £31,700 - £42,200.00 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs. Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending on the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

#LI-Hybrid London, United KingdomFull time