CRM Specialist

Handle Recruitment; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A global entertainment provider is seeking a CRM Specialist to join their marketing operations team in London. This hybrid role focuses on executing lifecycle marketing campaigns and optimising messaging across channels. Ideal candidates will have 2+ years of CRM experience and a solid understanding of messaging platforms. This position requires a strong data-driven approach and excellent communication skills.

Qualifications

• 2+ years of hands-on CRM / lifecycle marketing experience.
• Strong understanding of various messaging platforms.
• Ability to code and edit HTML emails.

Responsibilities

• Building and deploying lifecycle campaigns.
• Monitoring and optimising campaign performance.
• Ensuring compliance with GDPR standards.

Skills

CRM / lifecycle marketing experience

Understanding of email and messaging platforms

Data-driven mindset

Excellent communication skills

Tools

Braze or similar

Jira

Confluence

Job description

We're working with a global entertainment provider, seeking a CRM Specialist to join their EMEA Marketing Operations team in London.

This role sits at the heart of lifecycle marketing efforts, executing campaigns, running experiments, and optimising user messaging across a variety of channels. This is a unique opportunity to contribute to impactful, data-driven marketing at scale, supporting a global audience and collaborating with high-performing teams across the business.

Candidates will ideally have worked for a large global organisation and should ideally have used Braze or similar and should have previous experience or working in a similar role.

Note this is not a strategic role and will predominately focus on working with existing briefs.

This is a hybrid role with 4 days in the London office so we cannot consider remote applicants for this role. It will initially be a 12 month contract.

Key Responsibilities

• Building, testing, and deploying lifecycle campaigns across key messaging channels
• Performing quality assurance on campaigns prior to their launch
• Collaborating with marketing strategists to execute campaigns that drive video content engagement
• Monitoring and optimising campaign performance, addressing issues as they arise
• Implementing analytics tracking and encoding campaigns for reporting
• Ensuring aligns with GDPR and global compliance standards
• Providing ad-hoc reporting and insights to marketing partners
• Following best practices across CRM/lifecycle marketing

Key Requirements

• 2+ years of hands-on CRM / lifecycle marketing experience
• Strong understanding of email, push, SMS, and in-app messaging platforms
• Proven ability to code and edit HTML emails and adjust templates
• Data-driven mindset with a passion for testing and optimisation
• Prior experience supporting globally distributed teams, accompanied with excellent communication & stakeholder management
• Familiarity with agile workflows and tools like Jira/Confluence

Handle Recruitment is acting as an Employment Business in relation to this vacancy.