CRM Solutions Developer

Gumtree; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading online marketplace is seeking a CRM Solutions Developer to own the Braze platform. You will develop marketing automation solutions and lead data projects. The ideal candidate has strong Braze knowledge and data integration skills. This role offers a hybrid working model in London, with competitive salary and perks including an annual bonus and private medical insurance.

Benefits

Annual bonus

Private medical insurance

Career growth opportunities

Collaborative team environment

Qualifications

• Proven experience as a Braze Solution Developer.
• Strong knowledge of Braze services including Canvas and Segments.
• Ability to integrate data from multiple sources into Braze.

Responsibilities

• Develop complex marketing automation solutions using Braze.
• Lead Braze data projects and multi-channel campaigns.
• Monitor and report on campaign KPIs to optimize performance.

Skills

CRM Expertise

Data integration

HTML

SQL

JSON

Liquid

Problem-solving

Communication

Education

Braze certification

Tools

Braze

Job description

At Gumtree, we’re on a bold journey to reinvent how customers connect and trade on our platform, CRM plays a key role. We are looking for a Braze qualified CRM Solutions Developer, to provide technical ownership of our Braze platform. You’ll play a crucial role in developing and executing marketing campaigns to engage our audience. This includes leading on Braze data projects and ingestion as well as developing complex marketing automation solutions. You’ll be a true Braze specialist, skilled in strategically and technically leveraging its full capabilities to drive personalized, data-driven customer engagement. With committed long-term investors, and a marketplace buzzing with opportunity it’s a fantastic time to join us! Can you help us shape the future of Gumtree?

Location: London, hybrid working applies with 3 days in the office.

About the role:

You’ll report to the Head of CRM and will be responsible for the development of complex marketing automation solutions using the Braze platform, including multi-channel campaigns with advanced personalisation. You are fully versed in the Braze capabilities including but not limited to Canvas, Segments, Catalogs, Data ingestion (Via GCP, API), Customer attributes, SDK and Custom events. You’ll collaborate closely with cross-functional teams to create and deliver company initiatives, leading on Braze data projects. Skilled in operating across strategy and execution you’ll translate strategic process flow or segmentation strategy into real life automation journeys, including ensuring best practice Braze utilisation and knowledge share across the team. You’ll be highly data driven, and skilled in utilising data and analytics to create targeted, personalised marketing strategies. You’ll assume a test and learn approach leading multivariate testing and optimisation efforts to improve campaign performance. You’ll also be responsible monitoring and reporting on campaign KPIs, making data-driven recommendations for improvements.

Gumtree is an equal opportunities employer, valuing diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants.

What’s in it for you?

• An exciting opportunity to join Gumtree as we embark upon a journey of growth and transformation.

• A business with purpose - we are on a mission to make buying and selling safer, simpler and more enjoyable.

• An opportunity to make a meaningful impact on millions of users, with access to industry-leading tools and resources to grow your career.

• A supportive and collaborative team environment that values authenticity, inclusivity, and data-driven decision-making.

• An excellent salary and perks including annual bonus and private medical.

What are we looking for?

• CRM Expertise: You’ll have a proven experience as a Braze Solution Developer along with strong knowledge of Braze and advanced services, specifically Canvas, Segments, Catalogs, Data ingestions such as; GCP, API, Custom attributes, SDK & Custom events.
• Braze certification: You’ll be a Certified Application Architect, or Certified System Architect
• Data skills: You’ll have a proven ability to integrate data from multiple sources into Braze and create actionable programs
• Tech ability: You’ll have hands-on experience and practical understanding of HTML, SQL, JSON and Liquid
• Soft skills: Exceptional problem-solving and communication skills.

About us

Gumtree is one of the UK’s most popular online marketplaces, connecting millions of people every month to buy, sell, and trade. Our vision is to be the go-to marketplace for the Home, making every transaction effortless and secure.

We’re embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace where buying, and selling is safer, simpler and more enjoyable for everyone. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we’re redefining how communities connect and trade, building a platform that’s ready for the future.

At Gumtree, we don’t just offer jobs; we offer journeys. We empower our employees to make a personal impact in a trusting, and authentic culture. Experience a passionate team, where high performance and growth are fuelled by the power of teamwork and genuine connections.

Join us and play a key role in shaping the future of Gumtree.