CRM Solutions Consultant - Salesforce

Basware; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Basware is seeking a CRM Solutions Consultant to join the Business Technology Solutions team in Greater London. This role involves managing Salesforce operations, optimizing configurations, and integrating with key tools like HubSpot and LinkedIn Sales Navigator.

Key qualifications include being a Salesforce Certified Administrator, having Agile experience, and showcasing strong communication skills. The consultant will work alongside various stakeholders in Sales, Marketing, and Revenue Operations while contributing to project delivery and continuous improvement.

Qualifications

• Proven hands-on Salesforce configuration and delivery in a complex organization.
• Ability to manage a BAU queue with competing priorities.

Responsibilities

• Own the BAU Salesforce queue and deliver medium changes independently.
• Build and maintain advanced Salesforce reports and dashboards.
• Act as day-to-day Salesforce contact for working-level stakeholders.

Skills

Salesforce Certified Administrator (ADM-201)

Agile delivery experience

Strong communication skills

Self-sufficient and proactive

Tools

Salesforce

Jira

Power BI

Job description

Basware is looking for a CRM Solutions Consultant to join the Business Technology Solutions (BTS) team, reporting directly to the Senior CRM Solutions Manager. This is a hands‑on delivery role at the center of our Go‑To‑Market technology stack, owning the day‑to‑day operation, configuration, and continuous improvement of Salesforce across Sales, Marketing, and Revenue Operations.

You will be the primary point of contact for operational stakeholders across these functions, managing a BAU queue of enhancements, fixes, and feature requests while contributing to wider project delivery. The Head of Sales Solutions will remain engaged on medium‑to‑large initiatives and hold senior stakeholder relationships — your focus is on keeping the engine running and building trust at the working level.

Salesforce Administration & Configuration

• Own the BAU Salesforce queue — triage, prioritise, and deliver small‑to‑medium changes independently
• Maintain and improve Sales Cloud configuration including objects, flows, validation rules, page layouts, and permission sets
• Support sprint planning and Agile delivery ceremonies, working within the team's Jira‑based sprint workflow
• Document all changes, decisions, and open items in line with the team's governance standards

Integrations

• Manage and monitor connector‑based integrations between Salesforce and key GTM tools: HubSpot, ZoomInfo, and LinkedIn Sales Navigator
• Triage integration issues, document findings, and elevate to internal leads or vendors where needed
• Maintain integration specs and ensure changes are reflected in the team's documentation

Reporting & Analytics

• Build and maintain advanced Salesforce reports and dashboards for Sales, Marketing, and RevOps stakeholders
• Work with custom report types, joined reports, and dynamic dashboards to deliver self‑serve reporting
• Support the team's data model with an eye on BI‑readiness and downstream reporting needs
• Power BI familiarity is an advantage but not required

Stakeholder Management

• Act as the day‑to‑day Salesforce contact for working‑level stakeholders across Sales, Marketing, and RevOps
• Manage expectations, communicate clearly on progress and blockers, and maintain a professional working relationship with Champions and operational users
• Escalate appropriately to the Senior CRM Solutions Manager for senior stakeholder issues or complex decisions

Project Delivery

• Contribute to active delivery projects in a supporting capacity from an early stage, taking on greater ownership as confidence and context grows
• Work within Agile sprint cycles, contributing to backlog refinement, story sizing, and sprint reviews

Must‑Have

• Salesforce Certified Administrator (ADM‑201) — non‑negotiable
• Demonstrable Agile/sprint‑based delivery experience — you know how to work in a structured sprint workflow
• Proven hands‑on Salesforce configuration and delivery in a real, complex org
• Comfortable owning a BAU queue with competing priorities and multiple stakeholders
• Strong communication skills — you can translate technical detail into plain language and flag issues early
• Self‑sufficient and proactive — you don’t wait to be told when something needs attention

Nice to Have

• Experience with HubSpot‑Salesforce integration or similar connector‑based integrations
• Exposure to ZoomInfo or LinkedIn Sales Navigator within a Salesforce context
• Familiarity with Power BI or similar BI tools
• Background in a SaaS or B2B technology company
• Additional Salesforce certifications (e.g., Platform App Builder, Advanced Admin)

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset, and a willingness to explore and incorporate AI‑driven technologies into their work. We support continuous learning in this area.