CRM Planning and Technical Manager

Currys; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

As a leading electrical retailer, Currys is seeking a CRM Planning and Technical Manager to enhance its CRM function. This role involves optimizing data management strategies and leading campaigns to increase customer engagement. With a competitive salary and numerous benefits, it's a great opportunity for individuals passionate about customer relationships and technical management.

Benefits

25 days of annual leave

Private Medical Insurance

Life Assurance

Colleague Discounts on Tech

Access to Champion Health

Hybrid Working

Qualifications

• At least 5 years CRM experience or 3 years in an Insight role.
• Basic coding experience along with self-serve strategy development.

Responsibilities

• Support the CRM strategy through year-round campaign planning.
• Lead the test and learn plan, guiding audiences and channel selection.

Skills

Managing data flows

Adobe ESP knowledge

Data analysis

Understanding of CLV and Churn

Tools

Adobe ESP

Azure

Databricks

Power BI

Google Analytics

Job description

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CRM Planning and Technical Manager, London

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Client:

Currys

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

16962b1e6d8f

Job Views:

7

Posted:

25.06.2025

Expiry Date:

09.08.2025

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Job Description:

CRM Planning and Technical Manager

Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.1 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.

iD Mobile is an exciting place to work. We’re a relatively young and dynamic start-up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start-ups, though, because we’re part of Currys PLC, Europe's leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.

The purpose of the CRM Planning and Technical Manager is to support the CRM function to deliver a higher return from all lifecycle activity. This involves optimising our mar-tech capabilities along with enhancing our data, insight and reporting to demonstrate CRM’s value back to the iD business, whilst producing short and long-term contact plans based on performance and base data.

Key Responsibilities:

• Support the team to deliver the CRM strategy through year-round campaign planning based on CRM engagement and commercial performance, customer base data, and marketing permissions
• Lead the test and learn plan, helping to guide audiences and channel selection with CRM Managers and to meet wider business objectives
• Develop the consent strategy, including repermissioning, group suppression management and cross-brand compliance
• Champion of all things customer CRM data, ensuring all customer contact personalised and compliant to ICO, GDPR & Ofcom regulations
• Lead projects and (when required) approve iD projects on behalf of CRM
• Assist on business cases development where data, insight and platform knowledge are required
• Manage any unexpected data, technical or customer issues as required. Proactively plan to avoid
• Lead Adobe data optimisation, across email, SMS and supporting automation tools, working with internal and external teams
• Manage end to end insight process, identifying revenue opportunities within the current marketing platform landscape
• Increase our self-serve capability by developing key reporting requirements and automation

Required Skills & Experience:

• Managing data flows, including regulations connected to usage and transfer of personal data between IT systems
• Firsthand knowledge of Adobe (or another similar ESP), including relational database management, workflow builds, and personalisation scripts
• Create requirements, user stories, and test roadmap, leveraging market research, competitive benchmarking, and other strategy tools
• Analysing complex data sets, finding learnings, and writing/ presenting to influence decision-making
• GDPR and other Ofcom regulations impacting CRM reach
• Basic coding experience along with self-serve strategy and tool development
• Understanding of CLV, Churn and Segmentation modelling
• Technical – Adobe ESP (or SF), Azure, Databricks, Power BI and Google Analytics usage
• Mobile and/or retail industry experience, including subscription data models
• At least 5 years CRM experience or 3 years in an Insight role (with the ability to demonstrate CRM technical campaign competency)

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Private Medical Insurance
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Access to Champion Health
• Hybrid Working (with an expectation to meet in person 2-4 times per month)

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [emailprotected] and we'll do our best to help.