CRM Ops Marketer

Working Nomads; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading crypto back office platform is hiring a CRM Ops Marketer based in the UK to build and scale AI-driven customer journeys. The role involves running multi-channel campaigns and leveraging automation tools to drive engagement and revenue. Candidates should have HubSpot expertise and a solid background in B2B SaaS marketing. The company offers remote work options and a variety of employee benefits.

Benefits

Extra annual leave for each year of service

4% Pension Contributions

Apple MacBook Pro

$200 Workplace Budget

Training and Development Budget

Qualifications

• 3+ years of experience in B2B SaaS or fintech CRM marketing.
• Proven track record in activating customer journeys.
• Experience with multi-channel campaigns and CRM hygiene.

Responsibilities

• Lead lifecycle strategy across key segments from onboarding to renewal.
• Run multi-channel campaigns to boost engagement and revenue.
• Leverage AI tools to personalize CRM initiatives.

Skills

HubSpot expertise

B2B SaaS or fintech CRM marketing

AI in marketing

Strong project management

Tools

Amplemarket

Apollo

Job description

Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.

We're tackling one of the biggest challenges in crypto right now – building the infrastructure to help institutional adoption. And we're playing to win.

Location

We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.

About The Role

We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention.

You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine. Powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place.

This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.

What You’ll Do

Lead lifecycle strategy across key segments from onboarding to expansion and renewal.

Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma , ABM, and more to boost engagement and revenue.

Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.

Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.

Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.

Work cross-functionally to align CRM efforts with business goals.

What You Bring

HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.

Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).

Experience designing journeys across activation, adoption, retention, and upsell.

Obsession with AI in marketing - from personalisation to workflow automation.

Strategic thinker with a test-and-learn mindset and fast execution.

Highly collaborative with strong project management skills.

Bonus If You Have

Hands-on experience with AI-based personalisation tools or journey orchestration platforms.

A passion for emerging tech and customer experience innovation.

Interview Process

Talent Screen - 45 min

1st Interview - 60 min

Case Study

Case Study Interview - 90 min

Culture Interview - 60 min

Fully-Remote / Hybrid – The choice is yours!

️ Earn an extra day of annual leave for every year you're at Cryptio

4% Pension Contributions towards your future!

Apple MacBook Pro – The best tech at your fingertips!

$200 Workplace Budget to create your perfect home office!

Training and Development Budget – Invest in yourself and grow!

Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.

We're tackling one of the biggest challenges in crypto right now – building the infrastructure to help institutional adoption. And we're playing to win.

Location

We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.

About The Role

We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention.

You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine. Powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place.

This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.

What You’ll Do

Lead lifecycle strategy across key segments from onboarding to expansion and renewal.

Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma , ABM, and more to boost engagement and revenue.

Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.

Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.

Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.

Work cross-functionally to align CRM efforts with business goals.

What You Bring

HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.

Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).

Experience designing journeys across activation, adoption, retention, and upsell.

Obsession with AI in marketing - from personalisation to workflow automation.

Strategic thinker with a test-and-learn mindset and fast execution.

Highly collaborative with strong project management skills.

Bonus If You Have

Hands-on experience with AI-based personalisation tools or journey orchestration platforms.

A passion for emerging tech and customer experience innovation.

Interview Process

Talent Screen - 45 min

1st Interview - 60 min

Case Study

Case Study Interview - 90 min

Culture Interview - 60 min

Fully-Remote / Hybrid – The choice is yours!

️ Earn an extra day of annual leave for every year you're at Cryptio

4% Pension Contributions towards your future!

Apple MacBook Pro – The best tech at your fingertips!

$200 Workplace Budget to create your perfect home office!

Training and Development Budget – Invest in yourself and grow!