CRM Officer

Birmingham City University; Birmingham; On-site; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Hybrid working (role dependent)

Competitive pay

Pension

Health plan and wellbeing support

Job summary

Birmingham City University is seeking a creative CRM Officer to shape communications for prospective students and engagement campaigns. You will blend creativity with data to engage a diverse 17–24-year-old audience and support the recruitment cycle.

Deliver engaging, data-led CRM campaigns that drive applications and offers while maintaining compliant, accurate data. The role offers hybrid working and opportunities for professional development within a supportive environment.

Qualifications

• Degree or equivalent experience in PR, web, marketing or communications.
• Commitment to continuing professional development.
• Knowledge of CRM applications.
• Ability to produce focused, targeted, effective content.
• Excellent written and verbal communication skills.

Responsibilities

• Support the delivery and ongoing success of the University’s CRM strategy through high‑quality, engaging campaigns.
• Create and refine compelling CRM content that tells a clear story and resonates with target audiences.
• Monitor and analyse campaign performance, using insights to identify opportunities for improvement.
• Work collaboratively across departmental teams to plan and deliver a cohesive cycle of communications.
• Interpret data to understand how CRM activity contributes to wider goals such as driving applications and offers.
• Maintain accurate and compliant data within the CRM system, ensuring data is collected, segmented and stored correctly.
• Identify, investigate, and resolve data and performance issues within the CRM database.
• Track, analyse, and report on campaign effectiveness through email performance metrics.
• Ensure GDPR compliance when handling high volumes of personal data.

Skills

CRM software

Content creation

Data analysis

Campaign planning

Education

Degree in PR/Marketing

Tools

HTML

Job description

Department Brand and Creative Marketing Location Joseph Priestley Building Salary £32,006 to £35,331 per annum Permanent Post Type Full Time Release Date 25 August 2026 Closing Date 23.59 hours BST on Monday 07 September 2026 Reference M126026

About Birmingham City University

At Birmingham City University, we are a diverse and inclusive learning community of over 31,400 students from more than 120 countries. We aim to become an exemplar anchor institution, creating and sharing knowledge for a better and more inclusive society. We are committed to providing a transformational educational experience, supporting world-class research, and fostering a collaborative and supportive working environment for our staff.

Recognised as one of the UK’s Top 250 employers (Financial Times & Statista), we pride ourselves on being a place where colleagues feel valued, supported, and able to grow their careers while contributing to the success of our students and communities.

Our student demographic reflects the rich cultural and ethnic diversity of Birmingham itself, with a significant proportion of students from minoritised ethnic backgrounds and the majority of our home students coming from the West Midlands. This diversity is a strength, and it calls for a workforce that is equipped to challenge deficit narratives and thinking — those assumptions that position students from underrepresented groups as lacking rather than recognising their assets, strengths and potential.

By embracing this perspective, we aim to create an environment where all students and colleagues can thrive, and where our work contributes positively to the social, cultural and economic life of Birmingham and beyond.

Role Summary

We are looking for an enthusiastic and creative CRM Officer to join our ambitious CRM team. This is a fantastic opportunity for someone who loves combining creativity with data, has a sharp eye for detail, and understands how to engage diverse audiences - particularly the highly competitive 17–24-year-old market.

You’ll play a key role in shaping impactful communications that influence prospective students at critical decision‑making points of the cycle, helping the University achieve its recruitment and engagement goals. You will deliver engaging, data‑led CRM campaigns that support applications, offer acceptances, and wider University objectives.

Key Responsibilities

• Support the delivery and ongoing success of the University’s CRM strategy through high‑quality, engaging campaigns.
• Create and refine compelling CRM content that tells a clear story and resonates with target audiences.
• Monitor and analyse campaign performance, using insight to identify opportunities for improvement and optimisation.
• Work collaboratively across departmental teams to plan and deliver a cohesive cycle of communications.
• Interpret data to understand how CRM activity contributes to wider goals such as driving applications and offer acceptances.
• Maintain accurate and compliant data within the CRM system, ensuring data is collected, segmented, and stored correctly.
• Identify, investigate, and resolve data and performance issues within the CRM database.
• Track, analyse, and report on campaign effectiveness through email performance metrics.
• Ensure GDPR compliance when handling high volumes of personal data.

Essential Requirements

• Degree or equivalent experience in PR, web, marketing or communications.
• Evidence of commitment to continuing professional development
• Knowledge of CRM applications.
• The ability to produce focused, targeted, effective and compelling content.
• Excellent verbal and written communication skills with the ability to communicate both non-technical and technical.

Desirable Requirements

• Experience of HTML coding would be an advantage
• Producing strong written content for a range of audiences and channels.
• Experience of CRM and digital trends within the Higher Education sector and commercial sector would be an advantage.

Further Information

If you are excited by the opportunity to help shape the future of Marketing, Recruitment and Communications, we would love to hear from you.

For an informal discussion about the role, please contact Lydia Grogan at [e-mail]

Why work for us

• Work–life balance – Generous leave and hybrid working (role dependent).
• Career development – Opportunities to grow, develop and progress your career.
• Reward and wellbeing – Competitive pay, pension, a health cash plan, wellbeing support and a wide range of staff benefits.
• Inclusive culture – A supportive, diverse environment where everyone belongs.

Use of AI in applications

At BCU, we welcome applications that clearly demonstrate how your skills and experience meet the requirements of the role. AI tools may be used to support you in preparing your application, but the information you provide must be accurate, authentic and based on your own experience. Applications that rely too heavily on AI, appear generic or do not provide specific evidence against the role criteria are less likely to progress to the next stage of the recruitment process. For more information, please refer to our candidate guidance;

Equality, Diversity & Inclusion

We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.

Disability Confident Employer

Birmingham City University is proud to be a Disability Confident Committed Employer. We are committed to creating an inclusive and accessible recruitment process. Disabled applicants who meet the essential criteria for the role will be guaranteed an interview.

The appointed candidate will normally be employed through our subsidiary company, BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to re-enter the scheme may do so and will be employed directly by the University.