CRM Marketing Specialist

Oak Furnitureland; Swindon; Hybrid; GBP 34,000 - 42,000; Full time

Benefits offered by this job

Employee discount: Oak Furnitureland

Life assurance: cover up to 2x salary

Birthday: 1 extra day off

25 days holiday + bank holidays

Pension: 4% matched

Employee Assistance Programme

My Rewards Programme

Job summary

Oak Furnitureland is hiring a CRM Marketing Specialist to own the technical setup and optimization of our customer retention campaigns. This hybrid 6-month FTC role involves 2 days in Swindon and 3 days remote, working with the CRM Executive and cross-functional teams to drive engagement and revenue during peak trading.

You will manage audience segmentation, dynamic personalization, trigger-based journeys, and performance reporting while ensuring BAU delivery and data-informed improvements.

Qualifications

• 2+ years in a CRM or ESP specialist role in retail/B2C eCommerce.
• Strong technical skills with ESPs; Klaviyo preferred.
• Commercial mindset linking CRM metrics to revenue.

Responsibilities

• Own setup, segmentation, personalization, tagging, and scheduling for campaigns via email/SMS.
• Maintain and optimize lifecycle journeys (welcome, browse, post-purchase, win-back).
• Monitor trading performance and provide data-backed recommendations.
• Prepare weekly/monthly CRM reports with insights and learnings.

Skills

CRM marketing

Klaviyo

Email marketing

Lifecycle automation

Google Analytics

HTML emails

Data-driven

Tools

Klaviyo

Google Analytics

Job description

The CRM Marketing Specialist will have a passion for all things digital and the drive to build their career in the online and ecommerce space.

This is a 6-month FTC hybrid role with 2 days in our Swindon office and 3 days remote.

The CRM Marketing Specialist will take operational and technical ownership of our customer retention and communication channels throughout our peak trading period. This role requires a commercially astute, hands-on specialist capable of executing peak campaign deployments, fine-tuning automated lifecycle flows, and proactively interrogating data to drive both customer engagement and revenue.

Working side-by-side with our CRM Executive and cross-functional creative teams, you will ensure seamless day-to-day business-as-usual (BAU) delivery while using real-time trading insights to recommend and deploy performance-enhancing optimisations.

CORE RESPONSIBILITIES

• Own the technical setup, audience segmentation, dynamic personalization, link tagging, and scheduling for broadcast campaigns across digital direct channels (including Email and SMS).
• Maintain, test, and update trigger-based automated customer lifecycle journeys (e.g., welcome, browse/abandonment, post-purchase, and win-back flows) to maximise peak engagement and conversion.
• Actively monitor daily and weekly trading performance, and utilise the insights to identify commercial opportunities or drop-offs in engagement, formulating agile, data-backed recommendations for the CRM Manager to pivot or amplify campaigns during peak trade.
• Take ownership of the weekly & monthly CRM reports to the business including regular reporting analysis to identify trends and campaign learnings which maximise performance.

SKILLS AND EXPERIENCE

• Minimum 2+ years of dedicated, hands-on experience in a CRM or ESP specialist role, ideally within a fast-paced retail or B2C eCommerce environment.
• Proven technical proficiency with enterprise-level Email Service Providers (ESPs); hands-on experience with Klaviyo is strongly preferred.
• Commercially Driven: Naturally questions the "why" behind the numbers, connects CRM metrics to revenue, and spots opportunities to optimise sales performance.
• Excellent interpersonal skills, being able to be a credible, authentic, influential, engaging member of the marketing team.
• You will be managing a variety of projects at a time so being extremely organised is essential, along with the ability to multitask between projects.
• Enthusiasm, ability and energy to operate in a fast-paced environment whilst ensuring high standards of work. Attention to detail is crucial in the position.
• Excellent written and verbal communication skills.
• HTML knowledge for email creation is essential.
• Good understanding of Google Analytics.
• Good understanding of CRM marketing compliance.
• Experience working with responsive email designs.

BENEFITS:

• Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
• Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
• Birthday: an additional day off for you to celebrate your birthday
• 25 days holiday per year, plus bank holidays
• Pension: 4% employee contribution matched by the company
• Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
• My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays