CRM Marketing Manager- Online Gaming/Casino

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Client:

NetBet

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

7

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

Job Title: Global CRM Marketing Manager

Location: Hybrid - London/Malta

About GIMO:

Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.

About NetBet Brand:

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection, NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.

Role:

We are looking for a Global CRM Marketing Manager to own and evolve our end-to-end CRM strategy across all products and markets. You’ll lead the CRM vision and execution, ensuring localised, compliant, and engaging player experiences across our markets. Your focus will be to drive active player growth, retention, and LTV through seamless, personalised communication across CRM channels and onsite loyalty and offers.

Duties and Responsibilities:

• Own the global CRM strategy aligning with product, compliance, acquisition marketing and regional teams. Ensuring CRM aligns with regulatory frameworks (e.g., GDPR, AML, local gambling laws).
• Define the player lifecycle journey: onboarding, retention, churn, cross-sell, and reactivation.
• Collaborate with Country Managers and teams to ensure local relevance and tone.
• Drive optimisation of multi-channel campaigns (email, push, SMS, in-app) through A/B testing and segmentation.
• Set CRM KPIs and own monthly/quarterly CRM performance reports.
• Leverage data to enhance personalisation and predict player behavior.
• Manage and support the team of CRM planners and executives with frameworks, tools, and creative best practices.
• Drive cross-functional collaboration with analytics, product, acquisition, VIP, CS and external partners.

Person Specifications:

• 5+ years of experience in CRM marketing within the gambling industry.
• Proven leadership of CRM strategy across multiple countries and products.
• Deep understanding of CRM channels (email, SMS, push, in-app) and segmentation best practices.
• Familiarity with iGaming regulations in major EU markets (UKGC, ADM, HGC, ONJN, etc.).
• Strong experience with CRM platforms and tools - specifically Optimove and Braze will be an added bonus.
• Highly analytical – able to define KPIs, assess performance, and optimize campaigns.
• Exceptional communication and team leadership skills.
• Fluent in English; speaking Italian, Romanian, Danish, Greek, German or Finnish will be highly preferred.

• Work from abroad up to 4 weeks/year.

• End of year discretionary Bonus.

• Pizza and drinks every Friday.

• Learning and Development Programmes.

More benefits are available and will be discussed once successful. These benefits are applicable to UK based candidates.

“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.”