CRM Marketing Manager, Devices Marketing

Google; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company in London is seeking a CRM Marketing Manager to develop and lead strategies for new product launches and acquisition campaigns in EMEA. The ideal candidate will have a Bachelor's degree, 4+ years of experience in CRM/email marketing, and a deep understanding of EMEA marketing regulations. This role requires strong communication and collaboration skills to work with cross-functional teams and external partners.

Qualifications

• 4 years of experience working within CRM/email.
• Experience leading end-to-end email campaigns.
• Knowledge of EMEA marketing policy and regulation.

Responsibilities

• Develop and lead CRM strategy for new product launches.
• Implement marketing strategies to drive business results.
• Conduct analysis to define CRM audiences.

Skills

Customer Relationship Management (CRM)

Email Marketing

Communication and Collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

CRM production tools

Job description

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Minimum qualifications:

• Bachelor's degree or equivalent practical experience
• 4 years of experience working within Customer Relationship Management (CRM)/email
• Experience in leading end-to-end email campaigns, from conception through to execution and post-campaign analysis
• Experience in CRM production tools

Preferred qualifications:

• Experience working in a regional role spanning multiple markets
• Experience in marketing for a retail or telco brand within email/CRM
• Knowledge of marketing policy and regulation in EMEA (e.g., GDPR, DMA)
• Knowledge of the tech and hardware industry in EMEA
• Ability to communicate, collaborate, influence, and lead across all levels of an organization

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization, and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering, and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop and lead our CRM strategy for new product launches and acquisition campaigns in EMEA.
• Develop and implement marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in markets across social, on-network, and off-network media channels.
• Conduct analysis to define and create CRM audiences.
• Create and share marketing briefs with external agency partners and work collaboratively with agencies to deliver compelling creative and copy aligned with global toolkits.
• Partner with Global teams to scale relevant campaigns to EMEA markets and also wider cross-functional Global teams to influence capability roadmaps including Engineering and Product Managers.