CRM Marketing Manager (16803)

Kingdom Services Group Ltd; United Kingdom; On-site; GBP 40,000; Full time

Job summary

Une entreprise de services au Royaume-Uni recherche un(e) Customer Relations Marketing Manager pour développer des stratégies marketing centrées sur le client. Le candidat idéal possède au moins deux ans d'expérience en marketing CRM et est à l'aise avec des outils comme HubSpot. Le poste implique la gestion de campagnes de marketing, l'analyse de données et la collaboration interfonctionnelle pour optimiser l'engagement client.

Benefits

Accès à un programme de développement personnel

Stationnement sur site

Accès à des solutions de bien-être

Qualifications

• Minimum 2 years’ experience in CRM marketing.
• Education: A bachelor's or advanced degree in marketing or related field beneficial.
• Proficiency in key CRM and marketing tools.

Responsibilities

• Develop and implement a comprehensive CRM strategy aligned with commercial goals.
• Manage email marketing campaigns and oversee customer data analysis.
• Collaborate with sales and IT teams to ensure customer experience.

Skills

CRM marketing

Data analysis

Email marketing

Campaign management

Segmentation

Education

Bachelor's degree in marketing or business

Tools

HubSpot

Apollo

Campaign Monitor

Job description

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Kingdom Services Group have an excellent opportunity for an experienced Customer Relations Marketing Manager to join our established and successful Marketing Centre.

Where: Newton-le-Willows, WA12 area.

When: We’re looking to get the right person in to the team ASAP!

Salary: £40,000.00 per annum

Hours: 40 hours per week, shifts as per site rota. Monday to Friday 09:00am - 17:00pm or to suit business needs.

What’s in it for you?

• Competitive market salary.
• Access to advanced / early pay scheme.
• On-site parking.
• Access to Group Care scheme.
• Kingdom Colleague App including Employee Assistance Program and Wellbeing Support.
• Access to free personal development qualifications and career plans (Kingdom Academy)
• Weekly award and recognition scheme.

What we need from you - skill base requirements:

Experience

• Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
• Proficiency in data analysis, marketing automation, segmentation, and email marketing.
• Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives.

Professional Qualifications & Licenses (holding or working towards a distinct advantage)

• Education: A bachelor's or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous
• A driving license holder
• A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance
• Relevant other accreditations welcome

Key Responsibilities:

• CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with Kingdom’s commercial goals to enhance customer relationships.
• Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
• Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
• Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
• Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
• Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
• Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.
• Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.
• A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.
• Cross-functional Collaboration: Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences.
• Performance Metrics: Monitor and analyse key performance indicators (KPIs), such as customer acquisition cost (CAC), customer retention rate, and customer lifetime value (CLV), report, share learnings and opportunities.

The successful applicant will match the below skill set

• Commercially astute, growth-oriented, and driven by creating measurable CRM marketing impact that supports business objectives
• Data-oriented and performance-focused – uses insights and analytics to inform decision-making and optimise marketing efforts
• Proficiency in key CRM and marketing tools (e.g. HubSpot, Apollo, Campaign Monitor)
• A compelling storyteller - confident across written, visual, and verbal formats, to transform complex data insights into simple stories and tangible outcomes
• Organised and process-driven, with strong attention to brand governance, content accuracy, and campaign quality
• Thrive in a fast-paced environment and able to work under pressure when managing multiple campaigns and meeting tight deadlines
• Demonstrates a track record of successful campaigns and marketing initiatives that contribute to sales growth, lead generation, or brand elevation
• Fully aligned with our CARE values, bringing energy, integrity, collaboration and a solutions-first mindset to all stakeholder interactions
• Passionate about delivering clear, consistent, and sector-specific messaging that reflects Kingdom’s commitment to service excellence
• Innovative and strategic - constantly seeking new ways to use data insights to position Kingdom more effectively in the market

We are seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, and build loyalty, retention, and satisfaction across our diverse group of services. They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI.