CRM Marketing Manager

JR United Kingdom; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading UK app and technology company is seeking a proactive Content Marketing Lead to drive CRM and content strategies. This role involves leading data-driven campaigns, collaborating cross-functionally, and creating engaging content to enhance user acquisition and retention. The position offers a vibrant work environment in Shoreditch with hybrid working options and opportunities for professional growth.

Benefits

Professional growth opportunities

Mentorship and ongoing training

Vibrant office in Shoreditch

Qualifications

• 5 years experience in CRM marketing.
• Ability to adapt tone and style across audiences.
• Strong analytical skills and data-driven approach.

Responsibilities

• Lead planning and execution of multi-channel CRM campaigns.
• Develop and implement A/B testing for campaign performance.
• Own the CRM content calendar and ensure alignment with brand voice.

Skills

CRM marketing

Data-driven mindset

Analytical skills

Excellent writing skills

Passion for technology

Job description

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Content Marketing Lead (CRM & Lifecycle)

• Please only apply if you have a min of 5 years CRM experience in a B2C setting and have demonstrable skills in data analytics and content creation *

Our client is one of the UK's leading app and technology companies with a range of successful wellness apps focused on positively impacting people’s lives. They boast over 15 million combined downloads and lead the ratings in their sector.

We’re looking for a proactive and strategic Content Marketing Lead – CRM & Lifecycle to own and drive the execution of their CRM and content strategies.

You’ll lead data-driven campaigns, create engaging content and collaborate cross-functionally to drive user acquisition, engagement and retention.

You're a team player who combines creativity with data, brings fresh ideas to the table and thrives in a fast-paced environment.

You’ll play a key role in establishing and growing their CRM platform, with key responsibilities being;

• Campaign execution: Lead the planning, creation and delivery of multi-channel CRM campaigns (email, push, in-app), ensuring alignment with lifecycle goals. Oversee execution from ideation to testing, launch, performance tracking and continuous optimisation.
• Performance and experimentation: Develop and implement a robust test-and-learn approach using A/B testing and data insights. Analyse campaign performance across key engagement and conversion metrics to continually refine strategies and increase impact.
• Strategic content plan: Own the CRM content calendar, ensuring all messaging aligns with brand voice, user journey stages and broader business objectives.
• Cross-functional collaboration & content creation: Work closely with marketing, product and design teams to deliver impactful communications and writing engaging copy on emails, product updates, newsletters, blog posts and social content.

ESSENTIAL skills and experience;

• 5 years experience in CRM marketing
• Data-driven and analytical mindset
• Excellent writing skills with the ability to adapt tone and style across audiences and channels
• A passion for technology, user experience and the health tech space

Lovely vibrant offices in Shoreditch and hybrid working of 3-4 days in the office. This is a chance to be part of something truly innovative with exciting real-world applications and to learn about ground breaking patented technology. Lots of opportunities for professional growth, mentorship and ongoing training.