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CRM Marketing Manager

Profiles Creative

London

Hybrid

GBP 45,000 - 70,000

Full time

8 days ago

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Job summary

A leading app and technology company in the UK seeks a proactive and strategic Content Marketing Lead specializing in CRM & Lifecycle. This role involves owning content strategies, leading data-driven campaigns, and working collaboratively across teams. Join a vibrant environment that encourages professional growth and innovation in health tech.

Benefits

Opportunities for professional growth

Mentorship and ongoing training

Vibrant office environment

Qualifications

5 years experience in CRM marketing.
Data-driven and analytical mindset.
Excellent writing skills adaptable to various audiences.

Responsibilities

Lead planning and delivery of multi-channel CRM campaigns.
Develop a test-and-learn approach using A/B testing.
Own the CRM content calendar aligning with business objectives.

Skills

CRM marketing

Data analytics

Content creation

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This range is provided by Profiles Creative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Profiles Creative

Senior Headhunter & Recruiter specialising in agency-side Business Development & Marketing and client-side b2b Marketing

Content Marketing Lead (CRM & Lifecycle)

Please only apply if you have a min of 5 years CRM experience in a B2C setting and have demonstrable skills in data analytics and content creation *

Our client is one of the UK's leading app and technology companies with a range of successful wellness apps focused on positively impacting people’s lives. They boast over 15 million combined downloads and lead the ratings in their sector.

We’re looking for a proactive and strategic Content Marketing Lead – CRM & Lifecycle to own and drive the execution of their CRM and content strategies.

You’ll lead data-driven campaigns, create engaging content and collaborate cross-functionally to drive user acquisition, engagement and retention.

You're a team player who combines creativity with data, brings fresh ideas to the table and thrives in a fast-paced environment.

You’ll play a key role in establishing and growing their CRM platform, with key responsibilities being;

Campaign execution: Lead the planning, creation and delivery of multi-channel CRM campaigns (email, push, in-app), ensuring alignment with lifecycle goals. Oversee execution from ideation to testing, launch, performance tracking and continuous optimisation.
Performance and experimentation: Develop and implement a robust test-and-learn approach using A/B testing and data insights. Analyse campaign performance across key engagement and conversion metrics to continually refine strategies and increase impact.
Strategic content plan: Own the CRM content calendar, ensuring all messaging aligns with brand voice, user journey stages and broader business objectives.
Cross-functional collaboration & content creation: Work closely with marketing, product and design teams to deliver impactful communications and writing engaging copy on emails, product updates, newsletters, blog posts and social content.

ESSENTIAL skills and experience;

5 years experience in CRM marketing
Data-driven and analytical mindset
Excellent writing skills with the ability to adapt tone and style across audiences and channels
A passion for technology, user experience and the health tech space

Lovely vibrant offices in Shoreditch and hybrid working of 3-4 days in the office. This is a chance to be part of something truly innovative with exciting real-world applications and to learn about ground breaking patented technology. Lots of opportunities for professional growth, mentorship and ongoing training.

To apply for this role, send your CV to – lucys@profilescreative.com

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Wellness and Fitness Services

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