CRM Marketing Manager

National Theatre Productions (ntp); Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

National Theatre is seeking a CRM Marketing Manager to lead the delivery and optimisation of CRM strategies for National Theatre at Home, ensuring the streaming service engages audiences while staying at the forefront of email marketing practices.

The role collaborates with Marketing, Digital and Brand teams to drive audience-focused lifecycle marketing, supported by two CRM Marketing Coordinators and aligned with NT’s business goals.

Qualifications

• Experience delivering target-driven CRM campaigns, ideally within the streaming and media sectors.
• Excellent CRM data analytics to drive performance, inform decision-making and measure impact.
• A high level of initiative with collaborative and confident communication skills.
• Experience of working with email marketing software or CRM systems.
• Clear understanding of customer lifecycle marketing and user journeys, with proven experience of driving improvements in customer lifetime value.

Skills

CRM campaign delivery

CRM data analytics

Communication

Collaboration

Email marketing software

Lifecycle marketing

CRM platforms

Tools

CRM systems

Job description

We are lookingfora CRM Marketing Manager to join the National Theatre's Marketing team.

The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies for National Theatre at Home, ensuring that the streaming platform continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.

Working directly with the CRM Marketing platform, the individual will collaborate with teams from across Marketing and Digital departments to execute impactful audience-led lifecycle marketing that delivers against engagement and retention targets for National Theatre at Home.Supported by two CRM Marketing Coordinators, the role sits within the Brand team, which also includes the Website, Data and Insight, and Social Media teams, and works closely with the Digital department. The Brand team is a part of the Audiences & Marketing directorate, which also includes the Southbank Campaigns, Creative Studio, Press & Communications, and Internal Communications teams.

The successful candidates will have the following:

• Demonstrable experience of delivering target-driven CRM campaigns, ideally within the streaming and media sectors.
• Excellent CRM data analytical skills are essential to drive performance, inform decision-making and measure impact.
• A high level of initiative with collaborative and confident communication skills.
• Experience of working with email marketing software or CRM systems.
• Clear understanding of customer lifecycle marketing and user journeys, with proven experience of driving improvements in customer lifetime value.

Working with us will give you…

• Complimentary staff tickets for shows and guided tours, subject to availability and policy
• 25 days annual leave increasing up to 32 with length of service (plus bank holidays)
• Development Programmes via e-learning platform, and specialist in-person training relating to role
• Access to interest-free season ticket loan and cycle scheme partnership
• Enhanced sick pay
• Family Friendly policies including Family leave and Support leave
• Family-friendly employer – we are a member of Parents and Carers in the Performing Arts (PiPA)
• Pension schemes with Legal & General and NEST
• Sabbatical option, subject to agreement and policy
• On-site staff canteen and social facilities
• On-site occupational health support
• In-house mental health and wellbeing advisors providing workplace counselling and support
• Wellbeing programme of events, including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
• Exclusive staff talks to hear more about NT productions, past and present, from leading practitioners
• Discounted access to National Theatre at Home
• Volunteer leave – one paid day per year to volunteer for your chosen charity
• Discounts in the NT’s bars, cafés, restaurants, and bookshop, as well asin local businesses (from Wagamama to gyms), on and around the South Bank
• Access to retailer discounted gift cards and a cash-back-on-spending card

Please note

The closing date for the receipt of a completed application is Monday 12 October2026 at 10am

In line with our commitment to Equity, Diversity and Inclusion (EDI), we recognise that we need to address underrepresentation in our organisation. We actively welcome applications from individuals who are part of global majority, disabled and LGBTQ+ communities, and are committed to creating an environment where everyone can thrive. We strive to promote inclusive and equitable practices in all areas of the NT. Candidates who declare a disability, opt into the Disability Confident Scheme in their application and meet the minimum criteria are offered an interview in line with the scheme, subject to its documented exceptions.If you would like to speak to someone about any adjustments or have any questions about the recruitment process, you can email [e-mail] or call us on 02074523834.