CRM Marketing Manager

EF Recruitment; Farnborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A family-run business in horticulture based in Farnborough is seeking a CRM & Campaign Manager to enhance customer engagement. The candidate will lead the CRM strategy to recruit new members, build customer profiles, and optimize member journeys. Ideal candidates should have a degree in marketing and proven CRM experience, especially in retail. The role offers a competitive benefits package and opportunities for professional growth.

Benefits

Competitive benefits package

Professional growth opportunities

Various perks

Qualifications

• Proven CRM experience essential, preferably in retail.
• Highly analytical with strong attention to detail.
• Strong campaign and project management skills.

Responsibilities

• Lead the CRM strategy to recruit new members and drive repeat visits.
• Build detailed customer profiles and segmentations using insight and data.
• Work with the CRM agency to analyze performance and identify trends.

Skills

Analytical skills

Attention to detail

Written communication

Project management

Collaborative teamwork

Education

Degree in marketing or business

Tools

CRM systems

Job description

Our client is a family-run business within the horticulture retail sector. They are now seeking a CRM & Campaign Manager to help increase customer engagement.

Working closely with Marketing, Buying, IT, and Operations, you'll lead and implement CRM and member communication strategy, and drive the delivery of selected seasonal campaigns and events.

The ideal candidate will be passionate about using insight and creativity to shape meaningful customer journeys and wants to be an integral part of a friendly team.

Responsibilities:

• Lead the CRM strategy to recruit new members, drive repeat visits, and increase average spend.
• Build detailed customer profiles and segmentations using insight and data.
• Optimise member journeys in partnership with loyalty and EPOS agencies.
• Own the promotional calendar, supporting loyalty and trading activity
• Collaborate with the Senior Marketing Executive to deliver email campaigns for members and non-members.
• Ensure all content is relevant, timely, on-brand, and - where appropriate - personalised.
• Work with the CRM agency to analyse performance and identify trends.
• Run member and non-member surveys and translate insights into recommendations.
• Stay ahead of CRM best practices, especially automation and workflow optimisation.
• Champion brand standards and consistency across all touchpoints.
• Maintain guidelines and approve assets for emails, digital, and POS.
• Oversee updates to websites and social channels.

Experience:

• Degree in marketing or business preferred.
• Proven CRM experience essential, in retail is preferable.
• Highly analytical with strong attention to detail and confident using data.
• Excellent written and verbal communication.
• Strong campaign and project management skills.
• Commercially focused and proactive.
• Collaborative team player with agency and stakeholder experience.

A competitive Benefits Package, opportunity for professional growth and development, plus lots of perks!