CRM Marketing Manager

Gecko Travel Recruitment; England; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading travel company is looking for an experienced CRM Marketing Manager. You will lead CRM initiatives, with a strong focus on HubSpot implementation, email campaign management, and data-led optimisation. Ideal candidates will have at least 4 years of experience in CRM, be passionate about the travel industry, and possess expertise in customer lifecycle marketing. Benefits include a competitive salary, hybrid working, and excellent travel discounts.

Benefits

22 days annual leave

Amazing travel discounts

Hybrid working model

Qualifications

• Minimum of 4 years' experience in CRM or Email Marketing.
• Expert in HubSpot and customer lifecycle marketing.
• Experience managing agencies and some team management.

Responsibilities

• Lead CRM and email marketing initiatives.
• Design and manage automated customer journeys.
• Plan and optimise segmented email campaigns.

Skills

CRM or Email Marketing experience

Expert in HubSpot

Customer lifecycle marketing

Management of email platforms

Tools

GA4

CDP's

Job description

Overview

Gecko Travel Recruitment are delighted to working within a rapidly expanding travel business who are recruiting a CRM Marketing Manager to join their team.

The Role:

Reporting into the Head of Online & CRM the successful candidate will focus on leading CRM and email marketing initiatives, with a strong emphasis on HubSpot implementation, optimisation, and integration across the marketing team. It involves designing and managing automated customer journeys, ensuring consistent messaging across multiple touchpoints, and leveraging customer data for dynamic segmentation and personalised communications. A key responsibility is planning, executing, and optimising segmented email campaigns across the full customer lifecycle, while also overseeing assistants in campaign creation, testing, scheduling, and reporting. Continuous improvement is driven through A/B testing, journey mapping, and data-led optimisation to enhance performance and engagement.

You Will Have:

• A minimum of 4 years' experience in a CRM or Email Marketing role
• Expert in Hubspot
• Experience in managing and optimising CDP's, email platforms and GA4
• Expert in customer lifecycle marketing, behaviours, and personalisation
• Experience of managing agencies
• Some team management experience
• Travel industry experience, if not then a passion for it!

Additional Info:

• Salary: up to 40,000 depending on experience
• 22 days annual leave
• Hybrid working - 2 days office-based in the office in Grays, Essex
• Excellent company benefits including amazing travel discounts

If you're an experienced CRM professional with an interest in the Travel & Tourism sector, this ones for you!

Apply with your CV quoting GTR1771.

If you don't hear from us within 7 days, unfortunately your application hasn't been successful this time.