CRM Marketing Executive

www.findapprenticeship.service.gov.uk - Jobboard; Lingfield; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading leisure and entertainment firm is seeking a CRM Marketing Executive to enhance customer engagement through effective email campaigns. This role involves managing customer data, analyzing email metrics, and supporting broader CRM efforts to drive retention. Ideal candidates have some marketing experience, strong attention to detail, and knowledge of CRM tools. Opportunities for growth and a diverse workplace culture are part of the offering.

Benefits

Annual venue passes

Discounted food & events

Cycle to work scheme

Increased holiday allowance

Study assistance schemes

Qualifications

• Experience in a marketing or CRM-related role is desirable.
• Basic understanding of email marketing and customer communications.
• Good communication skills and team collaboration.

Responsibilities

• Manage and deliver email campaigns to enhance customer engagement.
• Report on key email metrics like open rates and click-through rates.
• Ensure CRM database accuracy and compliance with data protection.

Skills

Email marketing

CRM data management

Attention to detail

Verbal communication

Excel proficiency

Tools

Salesforce

Dotdigital

Braze

Job description

We are looking for a talented and driven CRM Marketing Executive to join our dynamic marketing team. This exciting opportunity can be based at either Doncaster Racecourse or Lingfield Racecourse.

About us…

Arena Racing Company does so much more than lead the UK’s largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work!

Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC?

We embrace diversity

We develop our people

We care for our visitors

We think about our impact

We are proud of our sport

Work Perks of being a CRM Marketing Executive...

Annual passes to attend any of our 21 venues
Discounted food & ARC days out
Cycle to work scheme
Holiday allowance increasing with length of service up to 28 days
Company life assurance scheme
Discretionary group annual bonus schemes to reward your hard work
Support with study through our study assistance schemes
And so much more…

About the role:

We’re looking for a motivated and detail-oriented CRM Marketing Executive to support our customer marketing efforts. In this role, you'll help manage and deliver email campaigns, maintain customer data and support wider CRM activities to improve customer engagement and retention across our racecourses.

Responsibilities

Assist in the creation and sending of email campaigns, ensuring content is accurate and on brand
Help build and manage customer lists and segments based on behaviour, preferences, and demographics
Support the setup of automated email journeys (e.g. welcome emails, post-event follow-ups, re-engagement emails)
Monitor and report on key email metrics such as open rates, click-through rates, and unsubscribes
Assist with A/B testing of email subject lines, content and layouts to improve performance
Work with the wider marketing team to make sure emails are aligned with campaign goals and timelines
Help keep the CRM database up to date and ensure customer data is accurate and clean
Learn and follow best practices around data protection and GDPR compliance
Stay up to date with CRM and email marketing trends and tools
The person we are looking for as a CRM Marketing Executive has…..

Some experience in a marketing or CRM-related role (internships or placements welcome)
Basic understanding of email marketing and customer communications
Familiarity with email platforms (e.g, Dotdigital, Braze, Salesforce or similar) is a plus
Comfortable working with Excel
Strong attention to detail and good organisational skills
Willingness to learn and develop CRM and data skills
Good written and verbal communication skills
Team player with a positive and proactive attitude
We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.

We understand the value that diversity brings to our business and we are striving to create a working environment that is inclusive, psychologically and physically safe and ensures everyone can be heard and valued for their contributions. We are committed to making a consistent, top-down effort to be role models on what diversity, inclusion and belonging means in society.