CRM Marketing Executive

Pharmacy2U Ltd; Coalville; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A leading online pharmacy in the UK is seeking a CRM Marketing Executive to develop and execute impactful marketing campaigns. The role involves collaboration with multiple teams and requires a proven track record in email marketing and lifecycle journeys. The successful candidate will be offered a competitive salary and numerous benefits, including hybrid working options. This is an exciting opportunity to join a market leader in the digital healthcare space.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance

Employee assistance programme

Health and wellbeing initiatives

25 days annual leave increasing with service

Qualifications

• Proven track record in email marketing and managing lifecycle journeys.
• Skilled in building and managing automated workflows.
• Familiarity with email best practices and GDPR compliance.

Responsibilities

• Plan, develop, and execute email, push, and SMS campaigns.
• Build email templates in CRM systems.
• Manage reporting of email campaigns and provide actionable insights.
• Identify new target audiences for email campaigns.

Skills

Email marketing

Lifecycle journeys

Email personalisation

Segmentation strategies

Tools

Sailthru

Selligent

Mailchimp

HubSpot

Job description

Role: CRM Marketing Executive

Location: Leeds, LS15 / Perivale UB6 / Bardon LE67 - Ad-hoc hybrid requirements

Salary: £30,000 - £35,000 per annum DOE, plus up to a 10% discretionary annual bonus and extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: 37.5 hours per week, Monday - Friday

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

This is an exciting opportunity for a CRM Marketing Executive (x2) to join the CRM team as we grow our service offering and propositions for our patients. You'll be working across our core business functions including NHS Services, Health and Wellness Shop, Clinical Pathways, Pet Health and Private Medical Services.

This role will support the build and deployment of relevant, compelling, and targeted campaigns to deliver our cross-sell, activation and retention ambitions that drive long-term customer engagement via timely and personalised communications.

It's also an exciting time to join as we implement a new CRM system to help drive personalisation and relevancy to our patients.

What's in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme

In-house mental health support

Free onsite parking

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme*(subject to minimum earnings)

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

25% Discount on Pharmacy2U Private Online Doctor Services

What you'll be doing?

• Work closely with CRM Manager's to plan, develop and execute email, push and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns
• Build email templates in our CRM system (ESP Sailthru and Selligent)
• Work with our in-house creative team to manage and create clear creative CRM briefs
• Supporting with the campaign planning process ensuring that the customer comms are clear and compelling
• Ensure comms are delivered against agreed tone of voice and brand guidelines
• Manage reporting of regular email campaigns, triggered campaigns, comparing performance against the targets, providing actionable insights and communicating to internal stakeholders
• Identify new target audiences for email campaign, integrate and work on test and learn strategies including A/B campaign testing
  
  

Who are we looking for?

• Proven track record in email marketing, managing lifecycle journeys, and coordinating a calendar of marketing, promotional, and service emails
• Proficiency in email personalisation using Custom Fields, dynamic content, and segmentation strategies
• Skilled at building and managing automated workflows and campaign journeys within Email Marketing Platforms such as Klaviyo, Mailchimp, HubSpot, or similar
• Familiarity with email best practices, including accessibility, deliverability, and GDPR compliance
• Ability to work closely with CRM, design, and content teams to deliver cohesive campaigns
  
  

Desirable Not Essential

• Experience with Sailthru and Selligent, including applying the Zephyr scripting language for dynamic content and logic
• Knowledge of HTML/CSS, with a focus on responsive email design across devices and email clients
• Competence in A/B testing, campaign performance analysis, and optimisation techniques
  
  

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.

#INDHP