CRM Marketing Executive

Reed; Chester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading marketing firm in Chester is seeking a CRM Marketing Executive to optimize CRM communications and manage email campaigns. Key responsibilities include working with internal teams to enhance campaign effectiveness and sharing performance insights. The ideal candidate will have CRM experience and familiarity with marketing automation tools. Competitive salary and benefits are offered.

Benefits

25 days holiday plus bank holidays

Pension scheme

Onsite parking

Qualifications

• Experience in CRM communications (email/SMS/Push).
• Strong understanding of A/B testing and campaign execution.
• Commercially minded and results-driven.

Responsibilities

• Manage end-to-end email campaign delivery.
• Collaborate with internal stakeholders.
• Share campaign performance insights.

Skills

CRM communications experience

A/B testing knowledge

Marketing automation familiarity

Proficient in Google Analytics

B2C/Retail sector experience

Tools

Salesforce Marketing Cloud

Google Analytics

Excel

Job description

Overview

CRM Marketing Executive – £Competitive Salary Package – Permanent – Chester

An exciting opportunity to join a fast-paced marketing team as a CRM Executive, where you\'ll play a key role in optimising CRM communications to drive online transactions.

Reporting into the CRM Manager.

Responsibilities

• Manage end-to-end email campaign delivery: build, test, schedule, deploy, and monitor.
• Focus on Trade, cross-sell, and upsell communications.
• Collaborate with internal stakeholders and creative teams to source campaign assets.
• Share campaign performance insights across marketing and commercial teams.
• Work closely with UX/design teams to enhance content engagement.
• Apply CRM best practices including dynamic content, A/B testing, and performance metrics.
• Leverage ecommerce knowledge to support campaign effectiveness.

Skills & Experience

• Experience in CRM communications (email/SMS/Push).
• Some experience in Marketing with a focus on CRM duties is also desirable
• Strong understanding of A/B testing and campaign execution.
• Familiarity with marketing automation platforms (Salesforce Marketing Cloud preferred).
• Proficient in Google Analytics and Excel.
• B2C / Retail sector experience beneficial but not essential.
• Commercially minded, results-driven, and comfortable in a fast-paced environment.
• CRM cross-sell/upsell techniques - preferred
• Knowledge of Campaign implementation, Marketing automation tools, Salesforce ExactTarget/Marketing Cloud, Google Analytics

Benefits

• £Competitive Salary Package
• 25 days holiday + bank holidays
• Pension scheme
• Onsite parking
• Plus other company benefits