CRM Marketing Executive

Butcombe Brewery - Central; Bristol; On-site; GBP 28,000 - 30,000; Full time

Job summary

A leading hospitality business in Bristol is seeking a CRM Marketing Executive to create and deliver data-driven campaigns aimed at growing a loyalty base and boosting e-commerce sales. The role requires marketing experience, hands-on knowledge of email platforms, and strong copywriting skills. Benefits include a salary of £28k-£30k, 25 days holiday, and discounts at Butcombe Pubs.

Benefits

25 days holiday plus 8 Bank Holidays

30% discount on food and drink

Savings on online retailers

24/7 health support

Opportunities for growth

Qualifications

• Hands-on knowledge of email marketing platforms like MailChimp, Klaviyo, or Atreemo.
• Marketing experience in the hospitality sector is a plus.
• Ability to manage marketing spend within budget.

Responsibilities

• Deliver engaging, creative email campaigns to grow signups.
• Segment and optimise campaigns to maximise ROI.
• Support e-commerce sales through tactical campaigns.
• Nurture loyalty members to drive repeat visits.

Skills

Email marketing platforms

Strong copywriting

Stakeholder management

Marketing experience

Job description

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We’re an award-winning drinks and hospitality business with over 120 premium pubs and inns across the UK and Channel Islands. At the heart of our customer experience is our Loyalty Programme, now 240,000+ members strong, packed with exclusive perks like 25% off food, 20% off rooms, and rewards on every spend. And we’re only just getting started.

As our CRM Marketing Executive, you’ll create and deliver data-driven campaigns that grow our loyalty base, boost e-commerce sales, and drive bookings across our pubs and boutique rooms. You’ll need to think strategically, move quickly, and collaborate with teams across the business. Travel to our Brewery near Bristol will be essential.

What you’ll do:

• Deliver engaging, creative email campaigns that grow signups and increase spend.
• Segment and optimise campaigns, testing content, offers, and timing to maximise ROI.
• Support e-commerce sales through tactical, fast-turn campaigns.
• Nurture loyalty members with lifecycle communications to drive repeat visits.
• Re-engage lapsed members with targeted offers.
• Work with the CRM Marketing Manager to drive bookings and boost brand engagement.

Report on performance and continually optimise activity.

What you’ll need:

• Marketing experience (hospitality background a plus).
• Hands-on knowledge of email marketing platforms (MailChimp, Klaviyo, Atreemo).
• Strong copywriting, organisation, and stakeholder management skills.
• Access to transport and flexibility to travel to Wrington and pubs when needed.
• Manage marketing spend to ensure it stays within budget and delivers value for money.

Develop detailed reporting to demonstrate the value and results of email activities, showcasing clear ROI and the impact on the business.

Why Us?

• A salary of £28k-£30k per year dependent on experience
• 25 days holiday, plus 8 Bank Holidays per year with options to buy additional days holiday throughout the year, and a day off for your birthday after one year’s service.
• 30% discount on food, drink and rooms at any Butcombe Pub
• 20% off retail purchases in our online shops for beer and merch
• Savings and discounts from thousands of online retailers, and so much more, with the Benefits Bar.
• Cycle to Work
• 24/7 Mental, Financial and Physical Health support
• Opportunities for growth, development and promotion