CRM Manager - Sports Fashion

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in Sports Fashion is looking for a skilled CRM Manager to enhance customer engagement and retention. This exciting role involves developing and executing CRM strategies, planning impactful campaigns, and collaborating with marketing teams to align communications across channels. The company offers a flexible hybrid working model, allowing you to work from their London office. If you have a strong background in data analysis and B2C marketing, this position offers a fantastic opportunity to make a significant impact on customer acquisition and lifetime value.

Qualifications

• Experience in a successful CRM team with strong data analysis skills.
• Background in B2C marketing and proficiency in Excel preferred.

Responsibilities

• Develop and execute CRM and email strategies for customer engagement.
• Plan and implement CRM campaigns to support business KPIs.

Skills

Data Analysis

CRM Strategy Development

B2C Marketing

Email Marketing

Excel Proficiency

Google Analytics

Job description

Job Description: CRM Manager

Our client, a household name in Sports Fashion, is seeking a talented CRM Manager to join their internal team. The company offers a flexible working model, allowing employees to work from their London office on a hybrid basis.

As CRM Manager, you will develop and execute the CRM and email strategies to support customer acquisition, retention, reactivation, and improve conversion rates. Your role will focus on building customer engagement, increasing lifetime value, and supporting business KPIs. You will be responsible for planning, developing, and implementing CRM campaigns.

You will collaborate closely with the Brand Marketing and Growth teams to ensure that email communications are aligned with other marketing channels.

Ideal candidates will have experience working in a successful CRM team, with strong data analysis skills. A background in B2C marketing, proficiency in Excel, and knowledge of Google Analytics are preferred.