CRM Manager - Luxury Travel

Blu Digital; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading luxury travel company is seeking a CRM Manager to enhance customer loyalty and retention through effective CRM strategies. This role requires 4 years of CRM experience, with a focus on designing campaigns and working within the travel sector. Join a dynamic team with exciting growth plans for the future.

Qualifications

• Approximately 4 years of CRM experience required.
• Experience in the travel or luxury sectors essential.
• Profound knowledge of customer loyalty and retention.

Responsibilities

• Deliver CRM campaigns for Northern Europe B2C and B2B markets.
• Collaborate with marketing and sales teams for effective CRM strategies.
• Measure campaign performance and optimize strategies.

Skills

CRM experience

Basic HTML

Coding skills

Salesforce

Acoustic

Job description

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CRM Manager Role in Luxury Travel Sector

Are you looking for a new role within CRM? Are you ready to take the next steps in your career?

My client, a luxury travel company with over 60 years of operation, is seeking a CRM Manager to join their growing team in southwest London. The company has exciting growth plans for 2024.

As CRM Manager, you will be responsible for delivering CRM campaigns to develop the Northern Europe cluster across B2C and B2B markets.

You will collaborate with marketing and sales teams across Europe to implement effective CRM strategies. Your daily tasks will include designing CRM/PRM programs to enhance customer loyalty, retention, and lifetime value. You will plan and execute targeted communication campaigns, utilizing customer data to personalize messages and offers.

You will also measure campaign performance and optimize strategies to meet business objectives, with GA4 experience required. Managing opportunities to grow the database through CRM and lead generation projects, applying best practices for database optimization, will be key responsibilities.

Requirements for this role include approximately 4 years of CRM experience, basic HTML and coding skills, and proficiency in Salesforce and Acoustic is a plus. Experience in the travel or luxury sectors is essential.

Interested candidates are encouraged to apply below or contact me directly on LinkedIn. Please note, due to high application volumes, if you do not hear back within 2 weeks, your application was not successful. However, you may be considered for other roles at Blu Digital.

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