Senior CRM Manager, Growth & Acquisition

Dojo; City Of London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Collaborative working environment

Focus on diversity, equity, and inclusion

Job summary

A leading payment solutions provider in London is seeking a CRM Manager to drive customer acquisition strategies. The successful candidate will oversee multi-channel campaigns and leverage Pardot and Salesforce for CRM initiatives, ensuring a seamless journey from prospect to customer. This role emphasizes data-driven decisions and strong collaboration across teams.

Qualifications

• Proven track record in a CRM role focusing on customer acquisition.
• Hands-on experience with Pardot and Salesforce required.
• Strong project management skills with attention to detail.

Responsibilities

• Develop and manage the CRM strategy for customer acquisition.
• Oversee multi-channel campaigns from brief to deployment.
• Analyse campaign performance and optimize based on insights.

Skills

CRM strategy development

Customer acquisition

Data analysis

Stakeholder management

Project management

Pardot

Salesforce

Tools

Marketing automation platforms

Job description

Join to apply for the CRM Manager, Growth & Acquisition role at Dojo

We’re reinventing payments.
In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose-built for in-person commerce, is game changing.

Now, over 150,000 customers across four countries choose to transact billions with us every year.

But we’re just getting started.

Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.

The role
We are looking for a commercially-driven CRM Manager to drive customer acquisition for Dojo, owning the strategy and delivery of all our CRM-based growth efforts.

This role is critical for driving new customer acquisition, accelerating our growth, and creating a seamless journey from prospect to customer.

What You'll Do

• Own and develop the strategy for all CRM-driven customer acquisition and nurture, with the primary goal of converting prospects into successful new customers.
• Proactively identify and develop new programs and initiatives to drive customer acquisition and top-of-funnel growth.
• Act as the team's subject matter expert and champion for Pardot and Salesforce.
• Own the strategy and optimisation of all automated lead nurture programs, ensuring we effectively guide prospects through the consideration phase.
• Take full ownership of our Winback program, developing and executing data-driven strategies to re-engage lapsed customers.
• Own and manage our Referrals program, responsible for its ongoing performance and for building the business case for its future strategic development in partnership with Product and Commercial
• Oversee the end-to-end execution of multi-channel campaigns (direct mail, email, in-app, push), from initial brief through to build, QA, and deployment.
• Work hands-on within our marketing platforms to build audience segments, ensuring we deliver relevant and personalised communications.
• Analyse campaign performance, delivering regular reports and actionable insights to stakeholders that clearly demonstrate CRM's impact on business KPIs.
• Champion a culture of experimentation by designing, executing, and analysing tests to improve top-of-funnel conversion rates and campaign performance.
• Collaborate closely with sales, commercial and marketing teams to align and deliver on initiatives, incentives and campaigns
• Embrace a collaborative and flexible approach by contributing to priority projects across the CRM team, helping to drive shared business outcomes.

What You'll Bring

• A proven track record in a similar CRM role, with a strong focus on driving commercial results, particularly in customer acquisition and lead nurture.
• Essential hands-on experience with marketing and sales automation platforms, specifically Pardot and Salesforce.
• A strategic and proactive sense of ownership, with a mindset that goes beyond execution to identify and create new opportunities for growth.
• Data-literate, with demonstrable experience in reporting and using insights to make commercially-driven decisions.
• Great interpersonal and stakeholder management skills, with the presence to build influential relationships and navigate a complex organisation effectively.
• Strong project management skills with a keen eye for detail, ensuring high-quality execution across multiple competing priorities.
• A genuine 'test and learn' attitude, with practical experience in designing and executing A/B tests to drive continuous improvement.
• Highly adaptable and comfortable working in a fast-paced environment.

Dojo home and away
We believe our best work happens when we collaborate in-person. These “together days” foster communication, drive innovation and spark our brightest ideas.

Diversity, equity, and inclusion at Dojo
From local bakeries to well-known eateries, Dojo payments serve over 150,000 places across the UK.

Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences.

If you care about your work, you’re curious, and you think customer-first, you have a place at Dojo.