CRM Manager - eCommerce - £55,000

Salt; Maidstone; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading e-commerce brand in Maidstone is seeking a CRM Manager to lead strategy and execution of customer lifecycle campaigns. The ideal candidate should have over 4 years of CRM experience, particularly in e-commerce or retail. This hybrid role requires 2-3 days in the office each week and includes mentoring a small team. Competitive salary of up to £55,000 offered.

Qualifications

• 4+ years in CRM or lifecycle marketing, preferably in e-commerce or retail.
• Strong experience in planning and delivering end-to-end campaigns.
• Proficient in data segmentation, testing, and personalisation.

Responsibilities

• Lead CRM strategy and execution across email and lifecycle campaigns.
• Work closely with multiple teams for personalised customer experiences.
• Analyse data to optimise campaign performance.

Skills

CRM strategy execution

Data analysis

Email marketing

Team management

Data segmentation

Tools

Ometria

Klaviyo

Salesforce

Job description

CRM Manager – E-commerce / Retail

Maidstone (Hybrid, 2–3 days in-office) | Up to £55,000

Are you ready to take the next step in your CRM career? We're recruiting a CRM Manager to join a fast-paced, customer-centric e-commerce brand based in Maidstone. This is a fantastic opportunity for a seasoned CRM professional—or a talented Senior CRM Executive ready for a step up—to lead strategy and execution across the full customer lifecycle.

You’ll play a key role in shaping and delivering engaging, data-driven campaigns that drive loyalty, conversion, and retention, while mentoring a small, collaborative team.

What You’ll Be Doing

• Lead day-to-day CRM strategy and execution across email, automated journeys, and lifecycle campaigns
• Work closely with creative, data, and product teams to deliver personalised customer experiences
• Analyse campaign and customer data to continually optimise performance
• Manage and mentor two CRM Executives
• Contribute to testing, segmentation, and innovation in lifecycle marketing

What We’re Looking For

• 4+ years in CRM or lifecycle marketing (e-commerce or retail experience a plus)
• Confident planning and delivering end-to-end campaigns
• Strong grasp of data segmentation, testing, and personalisation
• Experience with CRM platforms (e.g., Ometria, Klaviyo, Salesforce, etc.)
• A proactive, commercially minded attitude

This is a hybrid role, with 2–3 days a week in the Maidstone office. The team is supportive, energetic, and committed to building a best-in-class customer experience.

Interested? Apply now or reach out for a confidential chat.