CRM Manager – Central Marketing Team

Aspria Holding BV; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

About Aspria

For over 25 years, the Aspria Group has been a leader in premium wellbeing, offering an exclusive collection of members’ clubs and hotels across Europe. Through our luxury wellbeing brand, Aspria, and our exciting new family fitness brand, Aspresso, we enable our members to live well, find balance, and enjoy a sense of belonging. Our world-class health, fitness, and wellness experiences support this vision.

We are at a transformative stage in our journey, driving ambitious commercial growth. A key part of this evolution is enhancing our understanding of customers and prospects, enabling us to engage with them in more meaningful, intelligent, and personalized ways.

Role Overview

Our members are at the heart of our business, and their journey with Aspria often begins before they even step through our doors. We want every prospect, member, and guest to feel valued, engaged, and supported.

As our CRM Manager, you will play a pivotal role in driving new member acquisition, delivering a seamless onboarding experience, and supporting regional marketing teams to create engaging and effective member communications. You will oversee all CRM communications, optimize our customer data strategies, and collaborate with internal and external stakeholders to maximize business impact.

As we navigate this period of business transformation, the CRM Manager will also have a rare opportunity to help shape the future CRM platforms, structures, and architecture across the organization.

Key Responsibilities

New Member Acquisition

• Develop and execute CRM campaigns focused on lead generation and sales conversion.
• Collaborate with regional marketing managers in Italy, Germany, Spain, and Belgium to design and implement targeted prospect communications.
• Establish reporting frameworks to identify and capitalize on opportunities for lead generation and conversion.
• Champion a performance marketing mindset, implementing test-and-learn methodologies and A/B testing for continuous improvement.

CRM Management & Data Strategy

• Manage key partner relationships and databases in collaboration with the CRM Systems Manager.
• Develop and implement customer-centric CRM strategies aligned with business objectives.
• Oversee data collection strategies across Aspria and Aspresso, ensuring unified processes and a robust database.
• Work with Data Analytics and Digital Managers to create dashboards that track key performance indicators (KPIs) and customer insights.
• Ensure compliance with data privacy laws in all operating countries.

Member Engagement & Retention

• Develop strategic annual CRM calendars, to engage and retain members.
• Collaborate with content creators / in-house experts to create value-driven communications that enhance the member experience.
• Identify behavioural indicators that signal membership lapse risk and develop re-engagement strategies to mitigate churn.

Strategic Development & Transformation

• Support the business in defining the future CRM platforms, structures, and architecture, ensuring the successful implementation and seamless execution of customer engagement and acquisition strategies across the organization.
• Define and optimize CRM strategies, ensuring continuous improvement and innovation.
• Support IT teams with new platform implementation and customer database management.
• Keep up to date with CRM trends, ensuring strategies remain innovative and effective.

Skills & Experience

• Proven experience: Minimum of 3 years in a CRM role within a fast-paced environment.
• Analytical & technical expertise: Strong ability to interpret data, draw insights, and drive CRM effectiveness.
• HubSpot experience: Essential for managing and optimizing CRM activities.
• MarTech knowledge: Experience integrating marketing technologies and onboarding new partners.
• Project management: Strong prioritization, organization, and execution skills.
• Creative mindset: A keen eye for communication design and engagement strategies.
• Excellent communication: Ability to work collaboratively with stakeholders across multiple regions and cultures.
• Multi-national experience: Prior experience working in a global or multi-region organization is advantageous. Occasional travel required.
• Proficiency in MS Office: Advanced skills in Excel, PowerPoint, and other productivity tools.
• Stakeholder management: Ability to build relationships and collaborate effectively across departments.

What We Offer

• A leadership role in a growing, internationally recognised wellbeing business.
• Working with a best in class Google-certified paid performance agency
• Hybrid working flexibility, allowing a mix of remote and in-office work.
• A competitive salary
• Access to private medical insurance, a company pension scheme
• Opportunities to visit and experience Aspria’s clubs across Europe.
• A collaborative and dynamic team culture, where innovation, performance, and wellbeing are at the heart of everything we do.

Join Us

At Aspria, we are committed to fostering an inclusive workplace where individuals from diverse backgrounds can thrive. If you’re passionate about CRM, data-driven marketing, and member engagement, we would love to hear from you!

Join us and help shape the future of wellbeing.