CRM Manager (Campaigns and Trading)

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a CRM Manager in London, where you'll lead the charge in developing innovative campaigns that engage customers and drive sales. This role offers the opportunity to work with a dynamic team, utilizing your expertise in data-driven marketing to enhance customer relationships. As a key player in a fast-paced retail environment, you'll be responsible for planning and executing effective CRM strategies while managing a dedicated team. With a focus on customer insight and collaboration, you'll help shape the future of customer engagement in a company committed to sustainability and innovation.

Benefits

Private Medical Insurance

Competitive Pension Scheme

Discretionary Company Bonus Scheme

Life Assurance

Hybrid Working

Qualifications

• Experience in CRM management with proven results in driving sales.
• Strong analytical skills with a data-driven approach to marketing.

Responsibilities

• Plan and deliver CRM campaigns focusing on customer engagement.
• Collaborate with teams to implement integrated marketing strategies.

Skills

CRM Management

Data Analysis

Marketing Strategy

Interpersonal Skills

Campaign Planning

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Software

Email Marketing Tools

Job description

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CRM Manager (Campaigns and Trading), London

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Client:

Currys plc

Location:

London, United Kingdom

Job Category:

Finance

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EU work permit required:

Yes

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Job Reference:

402bff3819b5

Job Views:

7

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Role overview:

CRM Manager (Campaigns and Trading)
London
Currys London Campus at Waterloo (LHO002)
Permanent
Grade 4

The CRM Manager is responsible for planning and the delivery of the CRM comms strategy for our Campaigns & Trading programme which include weekly trade Emails as well as behaviour triggers such as Abandon Basket, Browse etc

You’ll be focused on cross-selling and upselling to our existing in-life customer base across Currys, B2B and CPW, utilising all communications channels. (Email, SMS and DM).

We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer centric plan/programme that drives improved sales. As such you will work closely with Customer Data, Analytics & Insight teams as well as Agencies, Commercial Categories & Services teams.

This is a great opportunity for someone wanting to advance their career in CRM and fast paced retail. The right candidate will have CRM experience across data, targeting, and execution with proven results in delivering objectives and driving sales.

Role overview:

As part of this role, you’ll be responsible for:
• The planning, delivery and commercial performance within our core trading campaigns and triggers.
• Campaigns planning to the laydown schedule and production of campaign content, creative elements, and delivery.
• Implementing and reporting on key commercial campaigns
• Working closely with the Commercial teams, promotional and marketing planning teams to deliver coordinated integrated campaigns with CRM best practice at the core of the plans.
• Acting as the CRM subject matter expert to the wider business on CRM and data-driven marketing, embedding best practice across Currys. Helps others to upskill in CRM.
• Managing one direct report (CRM Executive) with workload planning and campaign delivery, as well as external agency partners to implement and report on campaigns
• Weekly results/insights and learnings against wow and YOY highlighting deviation, explanation and ways to course correct to drive incremental results.
• Working collaboratively with content teams to create a CRM campaign content both internally and external agencies.
• Reports into the Senior CRM Manager, the CRM Manager is accountable for

You will need:
• To be commercially focused & data driven, whilst still putting the customer at the heart of every marketing decision.
• CRM experience working on a high-profile multi-channel consumer brand with exposure across the lifecycle (acquire, keep and retain) with a sizeable customer database.
• Managerial experience
• Retail experience is essential.
• You will evaluate creative objectively, always championing the customer’s best interests
• Excellent interpersonal skills, a can-do attitude and a team player

We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including:
• Private medical insurance
• Competitive pension scheme
• Access to discretionary company bonus scheme
• Life Assurance
• Hybrid working

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.