CRM Manager

JR United Kingdom; Warrington; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading D2C brand in pet wellness is seeking a CRM Manager to enhance customer relationships through innovative CRM strategies. The ideal candidate will have strong expertise in CRM platforms and data analytics, and will play a crucial role in driving customer retention and loyalty while enjoying remote work with office visits.

Benefits

Competitive salary + generous product discounts

Life assurance at 3x annual salary

Enhanced parental leave + sick pay

Life-event day off

Weekly free lunches

Regular company socials

Qualifications

• Strong experience in CRM strategy and customer journeys.
• Deep knowledge of platforms like Bloomreach, Braze or similar.
• Excellent analytical skills and data segmentation expertise.

Responsibilities

• Lead the strategy and execution of personalised CRM programmes across multiple channels.
• Harness customer data to shape journeys that deliver meaningful content.
• Work cross-functionally to implement insight-led campaigns.

Skills

CRM strategy

Customer journeys

Data segmentation

A/B testing

Campaign optimisation

Cross-functional collaboration

Tools

Bloomreach

Braze

Job description

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Working Model: Remote (1 day a month in office)

Our client is a mission-led, high-growth D2C brand that’s transforming pet wellness through personalised, species-appropriate nutrition. With a loyal customer base and an ambitious team, they combine data-led decision making with a powerful purpose: to help pets live healthier, happier lives. Passionate about innovation and customer care, they’ve built an inclusive culture where wellbeing is at the core, for both their people and their customers. Now, as they continue to scale, they’re looking for a CRM Manager to play a pivotal role in deepening customer relationships and driving long-term growth.

The CRM Manager will lead the strategy and execution of personalised CRM programmes across multiple channels – including email, SMS, push notifications, and website personalisation. The CRM Manager will harness the power of customer data to shape journeys that deliver meaningful, mission-aligned content. With a focus on customer retention, loyalty, and lifecycle engagement, the CRM Manager will work cross-functionally to implement intelligent, insight-led campaigns that drive measurable performance and foster true brand advocacy.

• Strong experience in CRM strategy and customer journeys
• Deep knowledge of platforms like Bloomreach, Braze or similar
• Excellent analytical skills and data segmentation expertise
• Confidence with A/B testing, cohort analysis and campaign optimisation
• Ability to manage cross-functional collaboration and clear reporting
• Competitive salary + generous product discounts
• Remote working (1 day a month in office - Accom + Food + Travel expensed)
• Life assurance at 3x annual salary
• Enhanced parental leave + sick pay
• Life-event day off (e.g. new pet, house move, marriage)
• Weekly free lunches and regular company socials