CRM Manager

Consortia; North East; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global company is seeking a CRM Manager to enhance customer engagement and lead a talented team. The role includes overseeing campaign planning and execution while leveraging data insights to improve strategies across channels. This position offers a strategic opportunity to impact customer loyalty and revenue growth dramatically.

Qualifications

• Significant CRM management experience with focus on performance.
• Hands-on experience with CRM and analytics tools required.
• Proficient in data visualisation and translating insights into action.

Responsibilities

• Lead a talented analytics team to craft personalised customer journeys.
• Oversee complex campaign planning and execution for various channels.
• Analyse CRM channel performance and drive strategy improvements.

Skills

CRM management

Campaign segmentation

Customer retention

Analytical skills

Education

Degree in Mathematics, Statistics, or Economics

Tools

Google Analytics

Adobe Photoshop

SQL

Excel

Job description

CRM Manager

Are you passionate about enhancing customer engagement through data-driven strategies? Join a global, forward-thinking company known for its exceptional customer experience and fast-paced digital innovation. They are expanding their CRM capabilities and, as such, are seeking an experienced CRM Manager to lead a talented analytics team in crafting impactful, personalised customer journeys.

As CRM Manager, you’ll report to the Head of Analytics and work within a dynamic digital team to strengthen their customer-centric approach. You’ll leverage insights and advanced technologies to create strategies that engage customers across multiple channels. This role offers the opportunity to collaborate closely with teams in Buying & Merchandising, Ecommerce, and Brand Strategy, ensuring each customer interaction reflects the brand values and drives customer engagement forward.

In this role, you’ll lead a team responsible for delivering compelling, targeted communications across email, push, and SMS channels. Your focus will include overseeing complex campaign planning, execution, and team prioritisation to ensure alignment with business objectives. You’ll also analyse CRM channel performance on a weekly basis, using data insights to identify new opportunities for personalisation. Developing and managing the CRM team’s roadmap and calendar will be essential, as will coordinating with cross-functional teams to ensure efficient delivery of all initiatives. Implementing rigorous A/B testing practices, you’ll drive strategy improvements and enhance the effectiveness of campaigns. Additionally, you’ll nurture and recruit talent, fostering a customer-first mentality within the team, and work closely on forecasting and budgeting across CRM channels to meet incremental revenue goals. The role also requires maintaining key partnerships and managing all third-party relationships related to CRM, serving as the primary point of contact for external partners.

What You’ll Bring:

• Significant CRM management experience with a strong focus on performance and results.
• Background in campaign segmentation, customer retention, and loyalty strategies.
• Hands-on experience with CRM and analytics tools (e.g., Google Analytics, Adobe Photoshop, SQL).
• Strong organisational skills and attention to detail, with the ability to present data insights to diverse audiences.
• Proficiency in Excel and data visualisation, with a talent for translating insights into action.
• Ideally educated to degree level in a quantitative field such as mathematics, statistics, or economics.

This is a unique opportunity for a CRM Manager who is both strategic and data-driven, ready to make a measurable impact on customer engagement and revenue growth. If you’re looking to advance your career in a customer-focused, data-led environment, apply today!

Consortia operates as a specialist recruitment agency, with consultants focused on global roles within UX, Product, Data, and Engineering markets.

Please be aware that due to the high volume of applications, we may not be able to respond to each applicant individually. However, we will keep your details for future reference should a more suitable opportunity arise.