CRM Manager

EVERYMAN MEDIA GROUP PLC; London; Hybrid; GBP 38,000 - 42,000; Full time

Job summary

An established industry player is seeking a passionate CRM Manager to join their dynamic marketing team. In this hybrid role, you will leverage your data-driven marketing expertise to enhance audience engagement and drive cinema admissions. You'll collaborate with various teams to develop targeted communication strategies and execute innovative email campaigns. This position offers an exciting opportunity to influence marketing strategies and connect with cinema lovers. If you have a knack for data analysis and a love for film, this role is perfect for you!

Benefits

Unlimited complimentary cinema tickets

50% discount on food & drink

Wagestream membership

24/7 Employee Assistance Programme

Retail discounts

Cycle to Work Scheme

Epic staff events and team socials

Qualifications

• Minimum of 2 years experience in CRM in a consumer-focused environment.
• Strong data analysis skills with a passion for cinema.

Responsibilities

• Lead Email Marketing strategy and execute targeted campaigns.
• Collaborate with teams to craft communication strategies for various marketing campaigns.

Skills

CRM Management

Data Analysis

Email Marketing

Communication Strategy

Creative Problem Solving

Education

Bachelor's Degree

Tools

Vista

Movio

CRM Systems

CDP

DMP

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

EVERYMAN - CRM MANAGER

I'M GONNA MAKE YOU AN OFFER YOU CAN'T REFUSE.

Lights. Camera. ACTION! Do you want to be part of the revolution that's redefining cinema?

Are you a data-driven Marketer, with an obsession for all things film? Then look no further, as we've got the perfect opportunity for you!

YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT.

To join our uber-talent Marketing team as our CRM Manager, and play a key role in building our targeted advertising and communication activity. Collaborating with our Digital Marketing Manager, you'll use Email, Social, and Web to segment our audience and get the right message to the right people at the right time. You will analyse audience data to pivot our messaging, and find trends and opportunities to evolve our communication and advertising strategy.

This is the perfect role for a data-geek - it's all about insights, targeting, and strategy - our in-house specialists will take care of the creative!

The role is a hybrid role based at our Head Office in Hampstead, North London, and will involve working in the office, visiting our venues around the UK, and working from home.

As our CRM Manager, your day-to-day will consist of;

• Take the lead on our Email Marketing strategy, building and executing targeted email campaigns, managing the email schedule, and developing our approach.
• Collaborate with our Digital Marketing Manager to create a joined-up communication strategy across digital advertising on Social and Web.
• Work with the Marketing Director to implement our Acquisition and Retention strategies.
• Craft targeted communication strategies for all Marketing campaigns, for Films, Events, Products, Membership, Food & Drink, as well as Brand.
• Work with our Content and Creative teams to create best-in-class email comms and campaigns.
• We're here to get bums on seats! Through better understanding of our audience, you'll drive admissions and frequency.
• Increase our audience engagement through email, striving to always improve our subscriber reach, UOR, and UCTR rates.
• Test test test! Fearlessly test and measure ideas to engage audiences and report on the performance and next steps.
• Create report processes to update the wider team on campaign performance, encouraging idea sharing to help optimise along the way.
• Study our audience behaviours to understand what audiences really want, so that we can give them the best communication experience possible.
• Present audience findings to the wider Marketing team.
• Pitch new strategies for communications and campaigns based on insight.

HERE'S LOOKING AT YOU KID.

To be our perfect CRM Manager, you'll need to be;

• An experienced CRM professional with a minimum of 2 years experience in CRM in a fast-moving consumer-focused environment
• Obsessed with data - you see patterns in everything, data is the paint to your canvas
• A creative problem-solver - if there's a will, there's a way.
• A cinema-lover....... we mean, you LOVE it. "What are you doing this weekend? You're seeing a film, obviously."
• Familiarity with systems commonly used by cinemas (Vista and Movio), preferable but not essential
• A practiced understanding of the developed Customer Tech stack, CRM, CDP, DMP
• An active interest in the new trends and developments in audience management systems
• Collaborative by nature, and comfortable sharing ideas and brainstorming with others

GO AHEAD. MAKE MY DAY.

As our next CRM Manager, you will receive;

• £38,000 - £42,000 per annum, depending on experience;
• Unlimited complimentary cinema tickets for you and your buddies
• 50% Everyman discount on all food & drink (unfortunately, no reduction on calories)
• Wagestream membership - access to your wages when you need it!
• 24/7/365 Employee Assistance Programme by Hospitality Action, the industry's charity
• Financial, Legal, Family, Health & Wellbeing tools and resources.
• Retail discounts with Wagestream
• Cycle to Work Scheme
• Epic staff events, team socials, and amazing incentives!
• Above all else, a very good reason to get out of bed in the morning!

YOU TALKIN' TO ME?

Interested? Then apply today to begin your career with Everyman!

INDHP