CRM Manager

Hutch; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Manager to shape and optimize CRM initiatives from the ground up. This role involves defining strategies to drive player engagement, retention, and monetization across a portfolio of live games. You will lead the selection of tools, build automated workflows, and collaborate with marketing and product teams to create impactful lifecycle marketing campaigns. Join a creative and agile team that values transparency, collaboration, and adaptability, where your contributions will make a significant impact on the gaming community.

Qualifications

• Proven experience in leading CRM strategy within mobile games/app environments.
• Strong knowledge of CRM tools, specifically Braze.

Responsibilities

• Develop and execute a CRM strategy to enhance player engagement and retention.
• Lead the selection and implementation of CRM tools for mobile games.

Skills

CRM Strategy Development

Player Engagement

Retention Strategies

Analytical Skills

A/B Testing

Ownership

Passion for Gaming

Tools

Braze

Job description

CRM Manager | London | Hybrid | 6 Month Contract

We're Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We're driven by our players! Come and Join the mission!

CRM Manager

Hutch is looking for an experienced CRM Manager to join the team on an initial 6 month contract. As CRM Manager, you will be responsible for defining, implementing and optimising our CRM initiatives to drive player engagement, retention and monetisation. You will have the exciting challenge of shaping our approach to CRM from scratch, selecting the right tools, building automated workflows, and working closely with our marketing, product and data teams to deliver best-in-class lifecycle marketing campaigns.

Responsibilities

1. Develop and execute a CRM strategy that drives player engagement, retention and lifetime value across Hutch's portfolio of live games
2. Lead the selection and implementation of CRM tools & platforms suited for a mobile games environment
3. Build and manage player segmentation and personalised messaging strategies based on in-game behaviour and player lifecycle stage
4. Design and optimise automated onboarding, re-engagement and win-back campaigns across multiple channels (push, in-app, email, SMS)
5. Work closely with game teams, analysts and marketing teams to ensure CRM efforts align with overarching marketing strategies
6. Establish and monitor CRM KPIs and analytics, continuously refining strategies based on performance data
7. Drive awareness of key business initiatives among our playerbases

Requirements

1. Proven experience leading CRM strategy, preferably within mobile games / app environments
2. Strong knowledge of CRM tooling, specifically Braze
3. Analytical mindset with experience in A/B testing and performance measurement
4. Self starter who can take ownership of the CRM area and drive results
5. Passion for gaming is a plus!

Benefits

Life at Hutch

Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values.

Our Values

1. Transparent - Being transparent and open helps us to be trusted and fosters integrity
2. Humble - When we are humble we show humility, we let go of egos and we are self-aware
3. Collaborative - We value teamwork, the spirit of collaboration and the results of working together
4. Driven - We have drive and ambition and always push for the best results rather than settling
5. Adaptable - Demonstrating the ability to adapt ultimately helps us grow and helps us thrive in different situations

We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please see Hutch Privacy Policy for details on how Hutch uses your personal data.

Come and find out more about Hutch. We make racing games, but it's not the only thing that drives us - https://www.hutch.io/