CRM Manager

Lacoste; London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A luxury fashion brand in London seeks a CRM Manager to lead loyalty programmes and enhance customer engagement. This role requires retail and CRM expertise, with a strong focus on data analysis and campaign management. The package includes £40-45K per annum plus a 10% bonus, private healthcare, and vacation days. Join a team that values personal development and sustainability efforts.

Benefits

Private Healthcare

Employee Assistance Programme

Up to 65% off products

25 days holidays + bank holidays

Qualifications

• Background in premium/luxury retail with hands-on CRM and loyalty expertise.
• Confident planning and delivering activations and VIP events.
• Comfortable with data reporting.

Responsibilities

• Lead the Lacoste Members loyalty programme for customer retention.
• Enhance customer experience through data collection and analysis.
• Plan and execute multi-channel CRM campaigns.

Skills

Retail & CRM experience

Analytical & tech-savvy

Strong communicator

Collaborative & solutions-driven

Tools

CRM platforms

Google Analytics

Job description

Start: January 2026

Join the Lacoste Team as our CRM Manager!

Reporting to: Marketing Director, UK & Ireland

Hybrid working: London office / home (3:2)

At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.

Your Responsibilities

• Loyalty Programme Management: Leads the Lacoste Members loyalty programme, driving strategy, engagement, and omnichannel activations to elevate customer retention and premiumisation.
• Retail and partner network management: Enhance the customer experience, improving customer knowledge and developing customer-centricity: data collection, enrichment, analysis sharing, and recommendations. Define key CRM KPI's and partner with retail and partner networks to drive success.
• Campaigns & Communications: Plans and executes multi-channel CRM campaigns (Email/SMS/Wallet), ensuring tailored offers, customer targeting, and brand consistency.
• Insights & Data Strategy: Manages CRM database, segments customer data, and delivers insights to support VIP engagement, campaign performance, and business growth.

Why join Lacoste?

Working at Lacoste means…

Representing an iconic brand that’s part of the MF Brands Group, alongside Aigle, Gant, and Tecnifibre, paving the way for exciting internal mobility opportunities. Joining a team that values personal and collective development, where everyone is encouraged to grow and evolve. Balancing passion and well-being, because we believe that everyone needs time to recharge. Embracing our Durable Elegance approach – placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful initiatives.

Rewards & Benefits

Package: £40-45K per annum + 10% bonus

Health & Wellbeing: Regular team activities (e.g., run club, yoga), Private Healthcare (optional), Employee Assistance Programme with the Retail Trust

Holidays: 25 days per year plus usual UK bank holidays and 10 days to work from anywhere.

Swag: up to 65% off Lacoste products

Learning & Development: Continuous support on your learning journey from day one

Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave

Extras: Employee Referral, Long Service Award, Social Committee events

Ready to join a unique adventure?

1st step: Apply now and live the Lacoste candidate experience

2nd step: First call with the Talent Acquisition Coordinator

3rd step: In-person interview with the Marketing Director and Senior HR Business Partner

4th step: Interview with the Marketing Director and Global CLT & Data Marketing Director

5th step: Accept the challenge and become a Lacoste teammate!

Your Profile

• Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity
• Retail & CRM experience: Background in premium/luxury retail with hands-on CRM, loyalty, and clientelling expertise.
• Event-ready: Confident planning and delivering activations and VIP events.
• Analytical & tech-savvy: Comfortable with CRM platforms, Google Analytics, and data reporting.
• Strong communicator: Clear, confident, and customer-focused in both written and verbal English.
• Collaborative & solutions-driven: Builds strong relationships and thrives in problem-solving.