CRM Manager

Recruitment Brief: CRM Manager

Position: CRM Manager

Location: Office-based

Salary: DOE

Overview:

We’re looking for a strategic and creative CRM Manager to take ownership of our customer lifecycle communications and build high-performing journeys that drive engagement, retention, and revenue. The ideal candidate has hands-on experience using HubSpot, a strong grasp of CRM strategy, and the ability to craft engaging, on-brand copy that resonates with different segments of our audience. This is a pivotal role for someone who is both data-driven and creatively minded—someone who can analyse performance and optimise for results, while also writing emails people actually want to open.

Key Responsibilities:

1. Own and manage the full CRM strategy and execution across HubSpot, including email marketing, workflows, segmentation, and customer journeys.
2. Write creative, engaging, and conversion-focused copy for CRM campaigns, product updates, lifecycle flows, and promotional emails.
3. Build and optimise automated email workflows and nurture sequences to support the customer journey from acquisition through to retention.
4. Collaborate with marketing, sales, and design teams to ensure CRM activity is aligned with campaign messaging and brand tone.
5. Monitor and report on key CRM performance metrics (open rates, click-through rates, conversions, churn, etc.) and use insights to continuously improve.
6. Manage CRM data quality, segmentation strategies, and A/B testing to ensure communications are timely, relevant, and personalised.
7. Stay up-to-date on CRM best practices, privacy regulations (e.g. GDPR), and emerging trends in lifecycle marketing.
8. Contribute to campaign planning and ideation, bringing the voice of the customer into marketing conversations.

Key Requirements:

1. Proven experience in a CRM or Email Marketing Manager role, ideally within a B2C or ecommerce environment.
2. Deep knowledge of HubSpot, including email building, automation, list segmentation, and reporting.
3. Strong copywriting skills with the ability to write creative, clear, and on-brand messages that engage and convert.
4. A strategic thinker with a strong understanding of customer journeys, lifecycle marketing, and personalisation.
5. Data-literate, with experience analysing CRM performance and using insights to guide decision-making.
6. Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
7. Collaborative mindset and experience working cross-functionally with marketing, creative, and product teams.
8. A background in marketing, communications, or a related field—Russell Group university degree preferred.

What We Offer:

1. Ownership of a key marketing channel with the autonomy to build and scale a best-in-class CRM programme.
2. A hybrid role that blends creative storytelling with performance marketing.
3. Career growth opportunities, including the chance to build a CRM team in the future.
4. A supportive, fast-paced environment in a growing B2C brand.

If you're a CRM specialist who knows how to write compelling copy and make HubSpot work hard—this role is for you.