CRM Manager

Nigel Wright Group; Leeds; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

25 days’ holiday

Pension

Life assurance

Gym scheme

Onsite parking

Job summary

Nigel Wright Group is seeking a CRM Manager for a growing consumer business delivering premium home improvement products in the UK. You will own the CRM strategy, shape customer journeys across email, SMS and telephone, and turn data, automation and testing into tangible growth.

You’ll lead Microsoft Dynamics 365 development, manage a CRM Executive, collaborate with sales and customer teams, and analyse funnel performance with Power BI to drive conversion and customer experience.

Qualifications

• Strong CRM or lifecycle marketing experience within a consumer environment.
• Hands-on knowledge of Microsoft Dynamics 365.
• Proven experience improving conversion through automation and testing.
• Commercially minded, analytical and confident using customer data.
• Comfortable managing multiple projects and influencing wider teams.
• Previous management or mentoring experience would be beneficial.

Responsibilities

• Own the CRM strategy and roadmap.
• Build and optimise customer journeys across email, SMS and telephone.
• Improve lead nurturing, conversion, re-engagement and referrals.
• Develop testing programmes across messaging, timing and segmentation.
• Lead the ongoing development of Microsoft Dynamics 365.
• Analyse customer and funnel performance through Power BI.
• Work closely with sales and customer teams to improve the customer experience.
• Manage data quality, consent and regulatory compliance.

Skills

CRM strategy

Lifecycle marketing

Data analytics

Testing & automation

Power BI

Stakeholder management

Mentoring/team leadership

Communication excellence

Tools

Microsoft Dynamics 365

Power BI

Job description

An exciting opportunity to take ownership of CRM within a growing consumer business providing premium home improvement products across the UK.

As CRM Manager, you’ll develop the CRM strategy, improve customer journeys and use data, automation and testing to increase conversion. You’ll turn Microsoft Dynamics 365 into a genuine commercial growth tool, while managing and developing a CRM Executive

Key Responsibilities

• Own the CRM strategy and roadmap.
• Build and optimise customer journeys across email, SMS and telephone.
• Improve lead nurturing, conversion, re-engagement and referrals.
• Develop testing programmes across messaging, timing and segmentation.
• Lead the ongoing development of Microsoft Dynamics 365.
• Analyse customer and funnel performance through Power BI.
• Work closely with sales and customer teams to improve the customer experience.
• Manage data quality, consent and regulatory compliance.

Key Requirements

• Strong CRM or lifecycle marketing experience within a consumer environment.
• Hands-on knowledge of Microsoft Dynamics 365.
• Proven experience improving conversion through automation and testing.
• Commercially minded, analytical and confident using customer data.
• Comfortable managing multiple projects and influencing wider teams.
• Previous management or mentoring experience would be beneficial.

What’s on Offer?

This is a high-impact role with the freedom to shape the CRM function, test new ideas and directly influence commercial growth.

Package includes hybrid working, 25 days’ holiday, pension, life assurance, gym scheme and onsite parking.